BPO Northern Japan Broadcasting violation of broadcasting ethics “Prominent PR element of the sponsor” June 30, 19:41
Regarding the program on asset formation broadcast by Northern Japan Broadcasting Corporation in Toyama Prefecture in October last year, BPO = "Broadcast Ethics and Program Improvement Organization" said that there was a violation of broadcast ethics, saying that the element to publicize the business contents of the sponsor was conspicuous. I concluded.
Last October, Northern Japan Broadcasting Co., Ltd. sponsored by a company that mediates financial products, tells about asset formation in the super-aging era, a 15-minute program, “Enjoy the 100-year life! Think about asset formation that suits you” Was broadcast.
The BPO's Broadcast Ethics Verification Committee was argued by the viewers that it would only appear to be advertisement of the company, and was arguing that it might violate the broadcasting standards of the Japan Commercial Broadcasting Federation.
On the 30th, the BPO published a summary of its opinions and pointed out that "the elements of publicizing the company and its business contents are conspicuous, such as the president of the sponsor company frequently appearing as a lecturer at the seminar".
In addition, he said, "It is difficult to tell whether the content is independent of the intention of the sponsor or the business, and it is reasonable for viewers to doubt or misunderstand that it is an advertising broadcast." I concluded.
Northern Japan Broadcasting Co., Ltd. commented, "We take this opinion statement very seriously, strengthen the examination system, and work hard to create programs that are trusted by viewers."