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The new audiovisual platform that has landed in the bullfighting sector has the objective of bringing the daily life of bullfighters closer. As this newspaper has learned, "Ponce, Fandi, Perera, Cayetano, Lea Vicens and Román" will be the six ambassadors of this project , which is scheduled to launch in the coming days.

The objective, according to the sources consulted by EL MUNDO, is to make reports with the bullfighters as it has been done with protagonists of Formula 1, soccer or basketball. During the confinement this modality has become fashionable this way of consuming the stories of the main protagonists. "It is the inside model ." The characters have shown what their life is like inside . The ambassadors, therefore, have promised to upload a minimum of 10 minutes a day to the video-on-demand platform for a total of four hours a month of content from each bullfighter.

In addition to those already mentioned, the ambassadors, this project has other important names in bullfighting that have promised to offer content. This content "will be premium" . The bullfighters have welcomed "very well" the possibility of recording. To offer daily content, the videos will be made by them and a team that will accompany them in their daily activities.

There will be bullfighting and personal content. "It is an entertainment platform," added the sources consulted, which has a universal vocation, not only aimed at the bullfighter. For now, it will be accessible through the web. The user pays an amount to be defined and would access the ambassadors' folders . "In this case you can also see the hobbies of bullfighters."

This new project arises years after the failure of Taurocast, the first bullfighting streaming . The option to broadcast live is on the table, although for now it will be focused on showing the most personal side of the bullfighters, inspired by the success that Miguel Ángel Perera has had with his quarantine newspaper. # Quédateencasa showed the fieldwork, explaining the life of a bullfighting figure beyond the arena. Within a few days of its launch it had already reached almost a million views.

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