Beijing News (Reporter Zhang He) The latest hot variety show "Sister on the Wind and the Waves", together with "Youth 2 of You" and "Creation Camp 2020", etc. height. At the same time, the topic of the artist brokerage industry is also causing a new wave of heated discussion. The big data analysis of the company's survey shows that the number of related companies in China currently exceeds 12,000, and Guangdong, Shanghai and Zhejiang have become the top three provinces in the industry.
According to relevant data, there are more than 14,000 mainland enterprises whose corporate names include "artist brokerage" and "entertainment brokerage" or whose business scope includes "operating performance and brokerage business". In recent years, the number of new registrations of related companies has increased year by year. Since 2014, the artist brokerage industry has entered an exponential growth lane. Thanks to the endless stream of idols developing variety shows and artist reality shows, the registered number of the industry in the whole year of 2019 has exceeded 2,500.
According to the data of the company's search, the companies related to artist brokers are mainly distributed in more developed regions such as Guangdong, Shanghai, Zhejiang, and Beijing. For example, Xitian Television, Yixin Entertainment, Optical Media, Lehua Entertainment and other companies are located in Beijing and Shanghai, including Guangdong. The number of artist brokerage related companies is the largest, breaking through 3,000, which is 1.4 times that of the second place in Shanghai. Artist brokerage related companies are mainly distributed in the "leasing and business service industry", "culture, sports and entertainment industry", each accounting for 41% of the total.
In recent years, capital has been very optimistic about the idol industry. For example, in the "Idol Trainee" aired on iQiyi last year, four trainees from a brokerage company called "Kun Yin Entertainment" became popular. Finally, he debuted with the male group ONER, and Kunyin Entertainment, a brokerage company established less than three years ago, became a darling of capital. In April 2018, Kunyin Entertainment received a pre-A round of financing of 30 million, Sequoia Capital led the investment, and True Fund invested.
According to the data of the company's survey, 177 artist brokerage brands have clear investment and financing information. The financing rounds are mainly concentrated in angel rounds/seed rounds, Pre-A to A+ rounds, accounting for 36.72% and 26.55%, respectively.
Beijing News reporter Zhang He