When Kunqu, woodcarving, Hanfu, ancient books and rare books meet the Internet, what kind of spark will it hit? Recently, Guangming.com and Tencent jointly held an online seminar on "How the Internet Helps Traditional Culture C debut". Professor Zhou Wenzhang of the Central Party School (National School of Administration), Wang Yuegong, vice president of the Palace Museum, Zhong Jun, vice president of the Chinese Academy of History, Xiang Yong, deputy dean of the Cultural Industry Research Institute of Peking University, Ma Yong Go online to explore how the Internet can help traditional culture rejuvenate.
Since the beginning of this year, while effectively preventing and controlling the outbreak of new pneumonia, the resumption of production and production has also been actively and orderly promoted across the country. The "Cloud Watching Exhibition", "Cloud Watching Drama" and "Cloud Reading" have been vigorously carried out, and the thick culture and modern technology are cleverly mixed together to continuously regenerate new vitality. How can Chinese culture "touch the net", not only stick to its roots but also keep pace with the times to achieve creative transformation and innovative development?
Zhou Wenzhang said in the theme sharing: "The development and popularization of the Internet has changed the way traditional culture exists, innovated the traditional culture transmission method, promoted the value of traditional culture, enriched the traditional cultural exhibition resources, and innovated the public The way of cultural service." Speeding up the digitization process is of great significance to cultural institutions such as museums. However, he also pointed out that the museum cannot be completely virtualized for this reason, and it is necessary to continue to focus on physical construction and exhibition design to effectively protect the cultural rights of the public.
"The'Panorama Forbidden City' can not only take you into the Forbidden City, but also into the palace to instantly get beautiful experiences such as blooming begonias and heavy snowfalls." Wang Yuegong vividly introduced the road of the Forbidden City in recent years. Rich products such as Micro Forbidden City, Famous Paintings of the Forbidden City, "I'm Going to the Forbidden City" public welfare video class and other products have received enthusiastic response. "This is based on the accumulated experience of history, and is also an innovative exploration for the future. How the Internet as a new thing is used today and how to spread traditional culture with modern science and technology should be deeply considered at present."
Zhong Jun analyzed that with the help of the Internet, it is necessary to tell five stories of traditional culture, namely the ontology story, academic story, divergence story, inductive story and world story. "The communication of values should be taken as the core of traditional cultural communication. In the way of telling, more attention should be paid to multi-dimensional innovations such as thinking, expression, form, channel and system." He suggested.
Xiang Yong said in his speech, "On the Internet platform, we must display the beauty of traditional culture in terms of content, form, materials and other aspects. Such display should be combined with daily life to achieve online and offline interaction." He He also stated that when digital storytelling is used, the scale advantages of user-generated original content should be brought into full play.
Ma Boyong shared his personal experience and shared how the literary and artistic creation integrates into traditional culture and stimulates the interest of the audience. In his view, the main reason why we care about people and things in ancient times is because we can find resonance in them. "Literary and artistic creation should not purely restore history and deviate from today's understanding, but must have a modern consciousness and extract the outstanding elements that really need to be promoted from traditional culture." He said.
Gao Dawei, a public opinion expert from Tencent, focused on the topic of "Internet + traditional culture", the keywords involved, and the attitudes of netizens from the perspective of public opinion communication. He said that netizens expect traditional culture to create greater Market value and cultural value.
The development of the times is obvious to all, and scientific and technological progress is changing with each passing day. The change and unchange of the cultural industry also bears a distinctive brand of the times. So, in the face of a new historical context, how can traditional culture be inherited and developed in the process of innovation and innovation, so as to really live and pass on? What is the necessity and significance of the innovative transformation of traditional cultural expressions? In the round table discussion, everyone focused on these issues.
Zhou Wenzhang believes that the expression of traditional culture refers to the way of presentation, communication, use, appreciation, etc. "After changing the form, it is more convenient to use and the communication is faster and faster. In the long run, it helps to consolidate the foundation of national culture To enhance national cultural self-confidence." Zhong Jun added that in order to break down barriers and solve intergenerational contradictions, traditional cultural expressions urgently need innovation and transformation. Xiang Yong mentioned that tradition is not closed and rigid, but a kind of creation and life.
How can online and offline complement each other and promote the efficient dissemination of traditional Chinese culture? Wang Yuegong said: "In a sense, the Internet can surpass reality, make the real world easier to understand, easier to visit, and even more perfect. Those cultural relics, and even the traditional culture in a broader sense, can use this Tools, from the world of the building to the world of thousands, and then attract the audience into the museum. This is a benign interaction." Wu Congcong, assistant editor-in-chief of Guangming.com, spreads the theme of the Chinese ancient books and rare books on the theme of "The Song of Culture, the Chinese E-Page Millennium" For example, the difficulties and countermeasures of traditional cultural network communication are refined. She analyzed that it is relatively easy to cut in from the aesthetic dimension, and it is more in line with the characteristics of the Internet. However, starting from the value dimension and accurately interpreting and digging into the essentials of the classics, you need to find a more complete and systematic form of bearing. This aspect needs to be further explored.
(Guangming reporter Li Shuyu)