Idris Elba actor - AdMedia / Starface

The BBC is committed to investing $ 124 million over three years to promote more diversity in its content. A real victory for the many representatives of the British film and television industry who signed an open letter to demand such commitment from their sector.

Among the 3,500 signatories, we find personalities such as the actors Idris Elba and David Oyelowo or the documentary filmmaker Asif Kapadia. The funds committed by the BBC must allow diversity on the one hand, and on the other, within its teams.

A concrete answer

"The cold murder of George Floyd - and what he tells us about the persistence of systemic racism - had a profound impact on each of us. It made us question ourselves about what we can do to tackle racism and bring more inclusion to our organization and to society as a whole. Here is our response - it will instigate change in our content and those who produce it, "said Tony Hall, managing director of the BBC, in a statement by Variety.

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"This will not break me. I will not give in, nor will I back down." Bubba Wallace is the sole full-time black driver in US motor-racing organization Nascar. Fellow drivers and crew members joined together to push his car to the starting line to show solidarity after a noose was found in his garage stall. Wallace was overcome with emotion, wiping tears from his eyes and taking a moment clinging onto his car before the race began. The FBI and the US Justice Department are investigating the "heinous" act, which comes after Wallace successfully pushed to ban the Confederate flag from races - for many a symbol of slavery and racism. Click the link in our bio to read more. (đź“·Chris Graythen / Getty Images / Brian Lawdermilk) #Racism #Nascar #US #BubbaWallace #BBCNews

A post shared by BBC News (@bbcnews) on Jun 23, 2020 at 3:12 am PDT

With this commitment, the BBC sets itself as a real example. It remains to be seen whether the results will be there and, even more, whether such an initiative will be imitated by others.

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  • People
  • Racism
  • Television
  • Diversity
  • BBC
  • Idris elba