Fashion industry's most media profile: Anna Wintour, editor-in-chief of the American edition of Vogue, has been involved in the Scandinavian venture. That's what Martina Bonnier, former editor-in-chief of the Ladies' World, tells Today's industry.
Scandinavian Vogue will be launched in Sweden, Norway, Denmark, Finland and Iceland next year. The language will be English and the edition both physical and digital.
- I think you have to reintroduce the power of having a subscription. Today, everyone is shopping online, when you do it, it should be an experience. I want to package the magazine much more ambitiously, says Martina Bonnier to DI.
Vogue is the world's oldest fashion magazine still published. The first American version was founded in the United States in 1892. Since then, a variety of editions have been started around the world. In 1905, the publisher Condé bought the magazine, and has now concluded an agreement with Martina Bonnier for a new, Scandinavian edition.