Which media are doing well in France? According to a new OneNext study conducted by the Alliance for press and media figures (ACPM), and published Wednesday, on press consumption in France, 97% of French people read at least one press brand. We also learn that nine brands are read each month by more than 20 million people, either in paper or digital version.
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And digital growth is what drives future growth: in the space of ten years, seven press brands have gained more than five million readers thanks to digital. On digital, Le Figaro crushes the competition with more than 22 million readers. On the other hand, the daily is outstripped by L'Equipe , Le Monde and Le Parisien in terms of print audience.
The leading team on the print audience
Overall, Le Parisien / Today in France is second, reports Puremédias 22.52 million people read this press mark per month (8.4 million people for print audiences, 18.31 million for digital audiences) . Le Monde follows with 20.82 million followers in one month
If L'Equipe is at the foot of the podium, with 19.86 million readers per month, the sports daily is a solid leader concerning the print audience (10.38 million readers, to which are added 14.81 million people on the digital section.) In the magazines department, Paris Match has 13.7 million readers, including 10.3 million in print.