China News Service, Shenzhen, June 25 (Reporter Tang Guijiang) On June 24, the "Cantonese Cuisine Circle · Master Debut" "Cantonese Cuisine Master" IP strategy seminar and opening ceremony was held in Shenzhen Radio and Television Group. The show is scheduled to open at Shenzhen Satellite TV on June 27 at 21:30 every Saturday, and aims to show the spirit of Cantonese cuisine that Guangdong dares to be the pioneer and brave to strive for freshness by recording Cantonese delicacies and cultural scenes, depicting group portraits of Cantonese cuisine masters.
Under the impact of the New Coronary Pneumonia epidemic in the first half of this year, all walks of life are facing many challenges. Guangdong is actively promoting the resumption of work and the city under the banner of building the Greater Bay Area, which fully embodies the spirit of Guangdong’s pioneering spirit and innovation; Guangdong Guided by the Provincial Department of Culture and Tourism, Langqin Media Technology, Shenzhen Satellite TV and Hualu Baina jointly produced the Cantonese cultural documentary blockbuster "Cantonese Cuisine Master".
"Cantonese Cuisine Master" produced by Fang Langqin Media Technology Chairman Lu Changzhi's speech for the sponsor
On April 1, "Cantonese Cuisine Master" issued a call to "Develop Cantonese Cuisine, Culture First" at the Guangzhou Tower, and launched the "1110" project, that is, 1 "Cantonese Cuisine Master" IP Ecological Industry Community + 1 "Cantonese Cuisine Master" program + promotion Ten suggestions for the healthy development of Cantonese cuisine after the epidemic (referred to as "Guangdong Ten").
"Guangdong Ten Articles" is guided by the Guangdong Provincial Department of Culture and Tourism. Langqin Media and Shenzhen Satellite TV jointly released ten suggestions to the society on promoting the healthy development of Cantonese cuisine after the epidemic, including both "promoting the IP development of the Cantonese cuisine master brand" and " Industry development guides such as "advocating healthy catering" also include a series of concrete measures such as "providing Shenzhen Satellite TV prime time and creating a special Cantonese food promotion platform".
Li Ruru, delicious search officer of Cantonese cuisine master, served as the host of the opening ceremony.
Zhang Zheng, party committee secretary and executive director of the Satellite Television Center of the Shenzhen Broadcasting and Television Group, said that in addition to creating high-quality content, Shenzhen Satellite TV will also use the platform power and traffic resources to actively build the IP matrix of "Guangdong Cuisine Master". Lu Changzhi, chairman of Fang Langqin Media Technology, also produced a speech and said that he will actively promote the cultural symbol of "Cantonese Cuisine Master" to promote the prosperity of Guangdong's tertiary industry.
Producer Fang Langqin Media Technology Chairman Lu Changzhi made an in-depth interpretation of the IP operation of "Cantonese Cuisine Master" and the core of this event. He said that he will build "potential (policy assistance), city (enterprise "Platform), Things (Media Propaganda)" IP Power Triangle Matrix helps Cantonese cuisine masters make their debut and realizes culture-driven tertiary industry.
The editorial board of Shenzhen Radio and Television Group, Zhang Zheng, Party Committee Secretary and Executive Director of the Satellite TV Center, delivered a speech at the meeting.
It is reported that on April 1 this year, "Cantonese Cuisine Master" has joined hands with Wens Foods, Yuanhang Wine Group (Jiujiang Double Steaming), Guangzhou Restaurant and other famous enterprises to jointly build the "Guangdong Cuisine Master" IP ecological industry community. At this IP strategy seminar on "Cantonese Cuisine Masters Debut" and "Cantonese Cuisine Masters", the leading companies have also achieved a new situation of co-creation of content, sharing of resources, and win-win cooperation in industry cooperation.
Fang Langqin Media Technology, produced by "Cantonese Cuisine Master", said that the opening ceremony was the first step to symbolize the implementation of the cultural symbol of "Cantonese Cuisine Master". In the future, the "Cantonese Cuisine Master" IP will also provide more help to promote the development of Cantonese cuisine industry. New power of cultural symbol of Cantonese restaurant industry. (Finish)