China News Service, Beijing, June 23 (Chen Hang) The Dragon Boat Festival is one of the ancient traditional festivals of the Chinese nation and carries a profound cultural connotation. Combined with the requirements for secondary response to public health emergencies in Beijing, this year's Dragon Boat Festival does not organize offline cultural activities in principle, and uses the online method to "cloud" the Dragon Boat Festival.
Wang Jiequn, deputy minister of the Beijing Municipal Party Committee Propaganda Department, mentioned the above at the press conference on the 23rd.
On the basis of consolidating and deepening the themes and brands of traditional festivals and cultural activities in Beijing, the theme of "Fighting into Kyushu with Manchuria" highlights the creation of a festive atmosphere in the city, with an online culture of diverse forms, rich content, warm hearts and strong interaction Activities to attract the participation of people of different ages, especially young people.
This year's Dragon Boat Festival launched eight “Cloud Blossoming” online main events, including the “Qianfan Racing for a Comfortable Life” online dragon boat race, the “Zhong enjoy the Dragon Boat Festival” bao zongzi PK, the “Most is a good time on earth” Dragon Boat Festival recitation, “ "Internet China Festival", "Hundred-year-old shop in Wangpuyun", "Treasure of Cloud Viewing in the World", "Dragon Boat Festival in the Opera" and "Meeting of Beijing Style Chufeng Hengjia"; "Cloud Tour Dragon Boat Festival" will also be organized There are six major online categories and more than 70 key cultural activities, including six websites including Yunshang Dragon Boat Festival, "Yunle Dragon Boat Festival", "Cloud Talk Dragon Boat Festival", "Yunyan Dragon Boat Festival", and "Cloud Buy Dragon Boat Festival". 32 websites participated, focusing on culture and tourism. Promote the integration of consumption, sports, science and technology, and create a strong festive atmosphere.
Wang Jiequn introduced that this year's Beijing Dragon Boat Festival cultural activities focused on four characteristics:
One is the "healthy wind". The core of the customs of the Dragon Boat Festival is to eliminate drugs, protect health, and seek auspiciousness, which itself contains a wealth of common sense of health and epidemic prevention. At present, the masses are undergoing a major test of the new pneumonia pneumonia epidemic. Scientific epidemic prevention and blessing of health have become people's needs and aspirations. Therefore, this year's festivals and cultural activities highlight the theme of health and advocate the concept of healthy life, so that "health winds" are blowing everywhere in the city.
The second is "traditional flavor". Fully excavate the historical and cultural connotations of the Dragon Boat Festival, online activities highlight traditional elements such as savory rice dumplings, yippu, sachets, dragon boat races, and Siquyuan, and guide the general public to actively participate.
The third is "a sense of the times". Fully explain the important practical significance of the Dragon Boat Festival, and promote the patriotism and the spirit of solidarity and cooperation in the new era, especially in this fight against the epidemic, the moving spirit of the people of the city manifests the ambition to overcome the difficulties and inspire the people The enthusiasm of the masses who love their country and love their home.
The fourth is mass. Highlight the participation of the masses. Take the family as the unit, enhance the interactive, ornamental, and educational activities of online activities, entertain with education, and build the Dragon Boat Festival into a patriotic festival, health festival, and consumption festival, so that cultural activities can enrich the well-off society and empower the economy. Develop and empower people to live a happy life. (Finish)