- Has a boutique selling only products against coronavirus opened its doors?
- The photo of a sign called "Covid-19 Essentials" arouses strong reactions and questions on Facebook.
- It clearly shows an ephemeral store located in a Florida shopping center and exclusively devoted to anti-coronavirus products.
Should we see in it the beginnings of a new type of trade which will develop in different countries of the globe, due to the circulation of the coronavirus?
On social networks, the photo of the front of a store to say the least singular arouses strong reactions. And for good reason: this shop, baptized "Covid-19 Essentials", exhibits, in a window, masks of different colors, while imposing on its visitors a compulsory passage through a thermal scanner.
"The business of fear ... Masks, Gels, lost sheep find everything in this store to weaken their immune system ...", says one of the Facebook posts relaying this photo, while several Internet users wonder if it is authentic .
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This is indeed the case since the photo shows an ephemeral boutique installed in a Florida shopping center, the Aventura Mall, located near Miami, which also references this brand on its site. The local television channel WSVN had devoted a report to this “pop-up store” on June 11, in which it interviewed in particular one of its employees, Nadav Benimetzky.
“We sell everything related to Covid-19. […] The public demand was there, everyone was looking for masks, hydroalcoholic gel, etc. ", He explained to the chain. The report also shows the variety of products sold in the shop: customizable masks, "fashion" masks, hydroalcoholic gel, reusable handles, disinfectant product for smartphones ... Entrance to the store is subject to wearing a mask and temperature measurement of visitors by a thermal scanner.
Here in Miami we have a very popular mall called the Aventura Mall
Looky what popped up in one the most prominent high end malls in the biggest city in Florida
Covid 19 Essentials store
We know Gavin Newsome is a heavy investor, I wonder how many other politicians are cashing in? pic.twitter.com/WIxAAcVcIF
If the photo went viral seems to take the one posted on June 21 by a surfer on Twitter, many people have shared their own shots of Covid-19 Essentials. There are several of them on the Google Maps page dedicated to the shopping center. And an influencer from Miami had also shared on Instagram, from June 15, a video shot inside the brand.
View this post on Instagram
😷COVID-19 Essentials😷 Só podia ser em Miami mesmo 🤦🏼♀️ Uma loja no Aventura Mall onde estão disponíveis máscaras de diversos modelos, com opções de customização além de termômetros e outros itens essenciais no nosso novo normal. 😷Os valores são bem salgados, a loja requires a medição digital da temperatura na entrada e está repleta de clients curiosos !!! @aventuramall # covid19essentials #lojasemmiami #aventuramall #pandemia #mascaras #miaexcompras #miamiexperience
A post shared by Erika De Sá 🧿 (@miamiexperience) on Jun 14, 2020 at 5:41 pm PDT
If this pop-up store is the subject of much criticism because of its “marketing” approach to the coronavirus, the means of protection against the Covid-19 are particularly sought after in Florida, which recorded a daily increase of 3,000 cases this Sunday June 21, for the fourth day in a row.
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