The Reworld Media group, which bought Grazia last year , has decided to stop the weekly publication of the women's magazine to focus on digital and will cut 31 jobs, including the 16 people who worked for the paper magazine.
Grazia will only be published "three or four times a year" and will be produced by an outsourced editorial team, explained Germain Périnet, director of press activities and editor of media brands at Reworld: " Grazia is a magazine which is very dependent on the advertising market and suffered the consequences of the health crisis. The decision was made to refocus Grazia's strategy on digital, which has shown good performance and on events. ”
Thirty positions cut
Grazia had not appeared since the start of confinement, which had caused concern for employees placed on partial unemployment. On the contrary, the website, piloted by a team of three people, continued its activity and recorded audience records. The reorganization involves the opening of a social economic plan for the 16 employees of the title to which are added job cuts in other services, or 31 in total. "We will try to limit forced departures as much as possible," said management.
A shift to “brand content”
"It is scandalous that we put people in partial unemployment, a device supposed to preserve employment, so that at the exit there are layoffs", laments Dominique Carlier, elected CGT. Only Véronique Philipponnat, former Elle recruited to manage the editorial staff, will keep her post after the reorganization. In an interview with the site Emarketing.fr, she explains that "since August and the takeover of Reworld the site has made +170% of unique visitors" and that "fort of its results, we worked on an ecosystem of brand "in which" the print remains a kind of standard bearer for the brand "with less frequency, for" longer time, with fashion and beauty, signatures, lifestyle ... ".
It will also be an opportunity “to dare brand content formats” and “to work on the association between editorial territory and advertisers,” explained Elodie Bretaudeau Fonteilles, executive director of Reworld MediaConnect, in the same interview. the group's advertising management. According to Dominique Carlier, "it is to be feared that Grazia will end up like Be , bought by Reworld and become a ghost brand on the Web, used to make salons, where there is more info".
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