The cry of distress a few days before the Fête de la musique. "If the public authorities do not respond present, it will be the defeat of music," warns Jean-Noël Tronc, director general of the Society of Authors, Composers and Music Publishers (Sacem). The loss of turnover of the music industry as a whole due to the coronavirus pandemic is thus "estimated at 43% of the forecast for 2020, or 4.5 billion euros", according to the data released public by the association Tous pour la Musique (TPLM), according to a study by the audit firm EY.
The most affected activities are those of “performing current music and variety shows, with losses representing 83% of their forecast turnover in 2020, or 2.3 billion euros. With more than 4,300 cancellations, classical and creative music shows are also strongly affected, ”continues TPLM.
"It is the first time that the sector has spoken in a united manner," explains Jean-Noël Tronc. For the sector, it is the non-celebration of music. Because for a good part of the sector, everything remains closed ”
"This is not a recovery plan that the industry needs, but a reconstruction plan, because we are talking about the destruction of irreparable values here," he insists.
Sacem "in the red"
"The cessation of live music and an industry that will be idling throughout 2020 will severely strain the revenues of authors, composers and music publishers: the Covid-19 crisis will generate nearly 250 million shortfalls for music copyright in 2020, or 23% of projected revenue for the year, "we can still read in the report.
As for performers, they will lose more than 46 million in revenues, "and this excluding losses related to the cancellation of shows".
And Sacem itself is affected. "The Sacem general assembly voted for an exceptional measure that plunges society into red," details Jean-Noël Tronc. Usually, the rule is not to have a deficit greater than 5%. There, it is a level of 15 to 20% which was authorized ”.
More generally, the crisis will "also have a social impact with a strong risk on jobs" (currently 257,000 in the music industry), "highlighting the great weaknesses of the professions in the music industry," insists TPLM.
"Towards a slaughter in 2021"
The boss of Sacem regrets that the "strong words" of Emmanuel Macron said during his intervention on culture on May 6 were not followed up. Like the rest of the industry. "If the organizers of shows, producers, festivals, do not have an appropriate recovery plan, we are going to a slaughter in 2021", warns for example Jérôme Tréhorel, director of the Vieilles Charrues festival.
“The state has made great efforts, much appreciated by intermittent workers. But we are still waiting for a recovery plan for those who make them work, the entertainment companies, because if the producers put the key under the door… ", worries for his part Ben Barbaud, patron of Hellfest, festival dedicated to metal scene.
"The President of the Republic had spoken of four months without charge for the songwriters, but since there has been no details on the implementation and this is worrying", develops Jean-Nöel Tronc.
The music industry offers some measures to keep its head above water, such as "more clarity and anticipation in the conditions of reopening of performance halls and authorization of festivals, in order to meet the need for visibility". "In terms of social and tax support, it is necessary to extend by eighteen months, ie the end of 2020 and all of 2021, the partial activity system for entertainment companies", quotes Jean-Nöel Tronc again.
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