Chinanews.com client Beijing, June 18 (Yuan Xiuyue) From the New Year’s Eve party, the Lantern Festival party to the June 1st party, and the Mid-Autumn Festival party, each David saw that the competition at the party has continued, not only to fight the star lineup, but also to talk about the topic And circle effect.

  In the past two years, each party that David watched has an extra function-live streaming. With the advent of "6.18", major e-commerce platforms not only launched special promotions online, but also cooperated with TV stations to jointly launch "6.18 Evening Party". What kind of tricks did David see as the live show brought goods that night?

Hunan Satellite TV "618" Party Poster

Fight lineup: gather the hottest idol groups

  Different from the general party, the e-commerce party's appeal in brand marketing and promotion is stronger. Its measurement standard includes not only the reputation of the audience, but also the communication effect of the brand and the purchasing power of the audience. With the rise of live streaming, the stars who bring their own traffic have also become the objects of cooperation for the platform.

  Therefore, in the lineup of the "6.18" party, David also spent a lot of thought, almost gathered the most popular stars of the moment. Jiangsu Satellite TV invited big hot idol groups such as Rocket Girls 101, R1SE, and 172GIRLS composed of the hottest players in "Youth Have You 2". Liu Mintao, who made a circle with "Red High Heels", also performed on stage again, in addition to the old acquaintances of Jiangsu Satellite TV, Li Yuchun, Deng Ziqi, Zhou Shen, etc.

Jiangsu Satellite TV "618" Party

  Hunan Satellite TV invited THE9 who just debuted from "Youth 2" and the boy group UNINE. This is also the first show of THE9 after the group is formed, which is highly anticipated by fans. Wu Yifan and Huang Zitao are on the stage again. Kan Qingzi, Wang Ou and Zhang Jianing of "My Girl in the House" will return, and singers such as Li Ronghao, Phoenix Legend and Mao Yi will also perform.

  Eastern TV is not behind, not only the popular students of "Creation Camp 2020", but also the popular groups AKB48 Team SH and Lehua NEXT, in addition to "Extreme Boys", Zhang Yixing, Wang Yuan, Peng Yuchang, Qin Lan , Zhang Meng, etc.

Oriental Satellite TV "618" party poster

Fighting the stage: cool dancing, new ideas with stars

  For a long time, all Davids have their own unique party styles, some are lively and joyful, some focus on the content of the program, and some are deeply involved in this variety show. At the same time, hardware conditions such as Maimei are getting more and more attention, and making a cool and beautiful stage has become the goal of many evening parties.

  Jiangsu Satellite TV's "618" party opened a new year's concert team, the dance design is younger, the main stage is composed of a number of small circular screens, supplemented by two full screens. There is also nothing new about the match of its stars. Liu Mintao partnered with the new pants band "Online Jumping", which has been criticized by music critics, and there is a conflict between left and right; Deng Ziqi and Tang Guoqiang collaborated on "Cao Cao", which was praised and amazed by netizens; Tong Liya’s Costume dance poses are also well received.

Video screenshot

  Hunan Satellite TV was jointly launched by Chen Xinyu Studio who created the "My Family Series" and "Inn Series" and Hong Xiao Studio who created the "Singer Series". According to reports, the party will use extended reality technology for the first time to bring an immersive immersive experience. There will be many novel combinations in the evening, such as film and television soundtrack combinations, dynamic electro-acoustic combinations, and square dance celebrity combinations. THE9 will sing the theme song "Yes!" OK! ", Huang Xiaoming will also perform on behalf of the popular variety show "Sister Who Rides the Wind and Waves".

Hunan Satellite TV "618" Party Poster

  Oriental Satellite TV will use a "future city floating in the air" as the main stage of the party, and will also set up a studio, a live broadcast room, and a live show offline space. As always, Oriental TV continues to extend the variety style to the party. The new MC lineup of "Extreme Challenge", Lei Jiayin, Deng Lun, Jia Nailiang, Yue Yunpeng, Guo Jingfei, Wang Xun, will work with Shen Teng, Jia Ling, Yang Di, Jia Bing and other two teams formed a fancy PK.

Oriental Satellite TV "618" party poster

Carrying goods together: drawing prizes, bringing goods on site

  In 2020, live streaming has become a popular vocabulary, many stars have begun to settle in live rooms, and many variety shows have also started live broadcast mode. So, what is the way to play live with the party?

  Some are real-time sweepstakes. For example, Jiangsu Satellite TV and Tmall cooperated to search for Tmall on Taobao. You can shake the phone to shake the lottery. The prizes include Tesla, red envelopes up to 618 yuan, and Tmall supermarket cards. In addition, the entertainers in the party will also be guest Taobao live broadcast, and start cross-screen interaction.

Taobao screenshot

  Some bring goods on site. For example, Hunan Satellite TV and Pinduoduo cooperate. In addition to performances, celebrities will also bring goods on site. The live room of Pinduoduo was also set up at the scene. After the evening party, stars such as Qin Hailu and Tengger will be guests in the live room.

Pinduoduo screenshots

  The cooperation between Oriental Satellite TV and Suning.com, the two teams will launch talent PK, game PK, PK with goods. On the Suning Tesco app, there is also a special live broadcast of each star. The party also set up four rounds of smashing golden eggs to send cash to the audience and empty the shopping cart.

Suning Tesco screenshot

  Different from the traditional party, the e-commerce party not only added new forms such as live broadcast and cross-screen interaction, but also expanded the content and paid more attention to interactivity. It meets the diverse needs of the audience, watching programs and shopping are integrated. However, with the increase in the number of programs that bring goods, it may also face many problems, such as aesthetic fatigue, homogenization, and weakness in bringing goods. As a new product in the Internet era, its development has yet to be tested by the market. (Finish)