A Playstation 4 controller at the Shanghai game fair on July 31, 2014 - Johannes Eisele AFP

The police had to intervene this Wednesday morning to disperse a crowd of 500 people agglutinated in front of a store which proposed a promotion on the PlayStation 4 console in Orgeval in the Yvelines.

From 8 am, the gendarmes intervened to manage the progressive influx of customers in front of the Lidl supermarket supposed to open half an hour later. "It was tense at the time of the opening, we hired 70 people to restore order and we had to repel the crowd," said the gendarmerie.

#lidl sa is already starting to get confused 😂😂😂😂 pic.twitter.com/pML6FqEW6j

- Rayan🇹🇳 (@ rayanhmbrk1) June 17, 2020

The sale was canceled, the store closed

The brand, which regularly offers promotions on non-food products, marketed the PS4 at a price of 95 euros instead of 300. In the hope of benefiting from it, some customers had even camped outside the establishment. Broadcast on social networks, images of the crowd gathered in front of the store entrance show the use of tear gas, which "follows a jet of bottle on a gendarme," according to the gendarmerie.

Sales crowd # PS4 #LIDL in Orgeval- The consoles have left the store. Sales canceled !! pic.twitter.com/CJcvEZPsHC

- Gendarmerie des Yvelines (@ Gendarmerie_078) June 17, 2020

The Lidl brand indicated that "no communication from Lidl was made on this sale" and that a "private photo announcing the sale of PS4 at Orgeval was unfortunately very viral." The store was closed and the sale of PS4 permanently canceled. In the crowd, a person became unwell and a gendarme was injured by a jet of bottle. At 10:30 a.m., about 150 people were still there, authorities said, and the situation had returned to normal.


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