(Towards our well-off life) The 18th Cave of Xiangxi "Three Little Shi": The Story Behind the "Net Red" of Miao Village
China News Service Client, Changsha, June 17 Telegram title: "Three Xiaoshi" in the 18th Cave of Xiangxi: the story behind the "net red" in Miao Village
Reporter Yue Chuan
"Honey is not on the shelf yet. I will collect honey to show you live in a few days. I can place an order at that time!"
The Miao girl in the live broadcast is named Shi Linjiao. Now, she is already a well-known delivery person in Xiangxi. Next to Shi Linjiao is Shi Kang, the account they jointly manage, already has nearly 100,000 followers.
Shi Linjiao and Shi Kang in the live broadcast
In addition to Shi Linjiao and Shi Kang, there is one person in this small team-Shi Zhichun. He doesn't often appear in live broadcasts and short videos. He is a few years older than the same 24-year-old Shi Linjiao and Shi Kang, watching them grow up.
They called themselves "Three Little Shi".
Video made by "Three Little Shi"
Watching the live and short videos of "Three Little Shi", you can often hear the beautiful melodies of Miao, appreciate the customs and customs of Shibadong Village, and understand the life of the Miao family.
Shibadong Village, Huayuan County, Xiangxi, Hunan, is the hometown of the "Three Little Shi" and is also where they make videos. As the first place for "precision poverty alleviation", Shibadong Village was once a traffic-blocked and extremely poor Miao Village in the deep mountains. In the memories of Shi Linjiao's childhood, young people want to go out to live in the field, and old people living in the country should also put cattle and sheep. There is not much popularity in the village.
Shibadong Village is the first place for "precision poverty alleviation"
Since a few years ago, Shi Zhichun studying abroad has been thinking about doing something for his hometown. In order to let more people know about Shibadong Village, he started operating a public account from school, recording every bit of his hometown.
When he was too busy, Shi Zhichun remembered Shi Kang who was studying in Changsha. The two hit it off and jointly operated the public account to help work in the village.
After graduating from graduate school in 2017, Shi Zhichun returned to Shibadong Village and became an English teacher in the nearby town. At that time, he already had the idea of shooting video, but manpower became a big problem.
Photograph by Yang Huafeng, a pleasant reporter on the natural scenery of Shibadong Village
Shi Zhichun thought of Shi Kang again. "After graduating in 2018, Brother (Shi Zhichun) called me back. In fact, my heart has been in the 18th hole, but I still wanted to learn more things at that time." In this way, Shi Kang found a copy in Changsha Work with short videos to enrich yourself.
Shi Zhichun also thought of Shi Linjiao. She also had the same idea, hoping to bring the knowledge she learned back to Shibadong Village and contribute to the development of her hometown. At that time, Shi Linjiao was studying at university and had a live broadcast experience through part-time work.
One understands the nostalgia, one can do video, and one has experience in shooting. So after Shi Linjiao graduated in 2019, their plan ushered in the opportunity to show off.
Video made by "Three Little Shi"
At the end of the year and the beginning of the year, Shi Kang and Shi Linjiao resigned from their jobs to return home, and the "Three Little Shi" formally set sail. After a period of time, they released their first work in March after the epidemic improved.
At first, the contents of "Three Little Shi" were all the daily life of the Miao family-doing farming work, cutting firewood in the mountains and other life interesting things, as well as local food and beautiful scenery.
In their lens, the earth-shaking changes of the Eighteen-Dong Village: the muddy grounds in the past were replaced by bluestone slabs and asphalt roads, and the yellow peach and kiwi bases rose up. More and more tourists came to check in, and the villagers also opened A farmhouse...
Compared with the past, the life of the residents of Shibadong Village has changed dramatically. Photo by reporter Yang Huafeng
"In the past, I had to walk around to find a signal while calling on a mobile phone. Now the whole village is covered with a wireless network and can be broadcast live in the field at any time." Shi Linjiao said that compared to when he was a child, the village has become more lively.
It is said that everything is difficult at the beginning, but with the preliminary adjustment and preparation, these works quickly became popular on the platform.
"The first few video effects exceeded expectations, and we achieved unexpected views. Fans also rose quickly." Shi Linjiao gradually became a "net red" out of Xiangxi, and a good start was also given to "three small Shi" more confidence.
Shi Linjiao and Shi Kang were photographed by reporter Yang Huafeng
A month later, Shi Linjiao started live streaming to help the villagers sell bacon, local eggs, honey, sour radish and other special products, and the response was enthusiastic. The goods of the villagers in the neighboring villages were unsalable due to the epidemic situation, and the "Three Little Shi" also reached out to relieve their urgent needs. Although there is no meticulous statistics, Shi Zhichun estimates that in the past two months, they have sold special products worth 30,000 to 40,000 yuan.
Not only the food, but also the Miao clothes and Miao embroidery that Shi Linjiao wore during the live broadcast.
"The Miao Village in the deep mountains and the green waters eats the taste of hometown and the smell of fireworks in the past." There is such a message on the platform account of "Three Little Shi". Perhaps as Shi Linjiao said, their live broadcast content is not exquisite, they are ordinary life. But it is this most pristine pyrotechnic atmosphere that attracts the nation's "foodie" to make an order for Shibadong Village.
Compared with the past, the life of the residents of Shibadong Village has changed dramatically. Photo by reporter Yang Huafeng
Today, there are three accounts in the "Three Little Shi": one to show rural life, live broadcast with goods; one to punch in natural scenery and promote tourism; and one to introduce gourmet food, especially bacon.
Shi Zhichun said that they also hope to open another account, the content is mainly mini sitcoms. The scene is not limited to Shibadong Village, but extends to the whole of Xiangxi.
This plan requires more manpower. "We hope to bring in all the young people in Shibadong Village and help the development of their hometowns together. For example, the village instructors can join in their leisure time." According to Shi Zhichun, if there are more "Shi Linjiao" ", the propaganda effect will be better.
Photograph by Yang Huafeng, a resident and hospitable reporter from Shibadong Village
As for the praise from the outside world, Shi Linjiao quickly shook her hand. She felt that she was only selling some specialty products to the folks, and could not talk about any contribution. Although she prefers to live as an ordinary person rather than become a "net celebrity", "but I can contribute to the development of the village and I am willing to pay."
Shi Kang was in the same mood. A hometown rich in natural resources, but the development has not been able to keep up, this has always been his heart. Especially after going out, there is a contrast, this sense of difference is greater and more heart-pounding. Therefore, in those years when he left Shibadong Village, every second made him strengthen his belief in coming back.
Looking at them, you can understand why in the eyes of Shi Zhichun, these younger brothers and sisters, "have ideas, dreams, service spirit, and a hometown in their hearts."
Beautiful Eighteen Cave Village
In fact, he is not right. No matter how much energy is involved in making videos in the future, Shi Zhichun always wants to take the job of an English teacher into consideration. In his view, this is also something meaningful to the villagers.
For the future, "Three Little Shi" has a clear goal.
"One is to help the villagers increase their income and live a better life through live broadcasts and other means; the other is to help their hometowns stabilize their poverty alleviation through the promotion of natural scenery, tourism or other industries." Shi Kang said that this is both " The original intention of "Three Little Shi" to get together is also their expectation in the future.
Video made by "Three Little Shi"
From the time when the first work was issued, "Three Little Shi" walked on this road for about a hundred days. In their own words: "Energy" is still very limited, the system is still very immature, and many of the problems encountered during the delivery process have not been solved yet...
But looking at them on the screen will give people a feeling-this method can always be found. (Finish)