China News Service Client, Beijing, June 13 (Yuan Xiuyue) Recently, "Youth has You 2", "Creation Camp 2020" and "The Name of the Teenager" have successively triggered a craze. In order to send their favorite idols into a group, fans stubbornly enthusiasm, in addition to voting support, but also spend "Krypton Gold". On a trading platform of the rice circle, the fund-raising of fans of the idol draft has taken the lead.

  The so-called "you vote one vote, Idol will debut tomorrow", however, as fans raise more funds, the accounts are unknown, "fund raising", and even problems such as running with money continue to emerge.

Data map: Beijing Station "2016 Song Zhongji Asian Tour Fan Meeting". Reporter Liu Guanguan has nothing to do with pictures

Do you have to spend money to chase the stars?

  Spending money for idols is not a new concept. As early as 2005, "Super Girl Voice" had triggered a popular referendum.

  Spectators can vote through mobile phones and fixed phones. The charge for each text message ranges from 0.5 yuan to 3 yuan. Each number can vote up to 15 votes. After each game, the number of player votes is cleared. According to media estimates, the income from voting for "Super Girl Voice" by mere text messages reaches tens of millions of yuan.

"Super Girls" poster

  It was also since that time that the "Star-Chase Clan" began to attract social attention. In addition to disseminating information on Post Bars, QQ, and forums, they also held offline canvassing activities to mobilize passers-by to vote.

  With the development of social media and the influence of the idol industry in Japan and South Korea, scattered fans have formed an organized and divided work group, and official support clubs and fan stations have emerged. Star chasing is no longer a person's loneliness, but a carnival of a group of people.

Data picture: Reporter Liu Guanguan has nothing to do with pictures

  The way of chasing stars has also become diversified. In addition to supporting works and buying peripheral products, fans can also brush data, fight against black, do assistance, take pictures and videos, do public welfare, buy magazines, buy endorsement products, etc. Not only to spend energy, but also to invest in real money.

  What is different from the past is that "chasing the stars must cost money" seems to have become the consensus of many fans. Some fans have revealed the invisible "contempt chain" of the rice circle: "The front line of the picture looks down on the screen rice, and the sales volume in the screen rice looks down on the picture. The industry has analyzed that the current fan group has The logical internalization of capital and markets.

Weibo screenshot

Should aid be fund-raising?

  This kind of psychology of fans also provides soil for fund raising. The "one person, one vote" draft has long since become obsolete, and the organized output of rice circles has become the norm. Everyone makes tens of thousands to thousands of pieces, and the accumulation is small, and the fans call it "centralized funds to do big things", and maximize the benefits through the rational use of resources.

  In recent years, the idol draft has been concentrated, and fan fund raising has gradually increased. According to media reports, the data shows that 9 of the 22 players in the "Creation 101" finals have a fan fund raising of more than one million yuan. As of the day of the final, the total amount of public fundraising exceeded 40 million yuan. Meng Meiqi broke the single fundraising record for fans, raising funds up to 12 million yuan. During the hot broadcast of "Idol Trainees", the fans of the top 20 trainees also raised 13 million yuan on a single platform.

  Liu Yuxin, who won the first place in "Youth 2 of You" just ended, and his fan support club has initiated multiple fund raisings on a trading platform, with the highest amount reaching 1.678 million yuan.

Screenshot of trading platform

  In order to inspire the enthusiasm of fans to raise funds, Fan circle also invented unique ways, such as flag insertion, flag extraction, battle and so on.

  Inserting a flag means that a fan promises to other fans that a certain amount will be added when the amount of funds raised or the number of participants reaches a certain goal. After pulling the flag, the goal was fulfilled, and the fan fulfilled his promise.

Weibo screenshot

  Crowdfunding battle is a cooperation between different fan groups. In the name of the battle, which side has more money. Compared with the flag insertion, the fundraising battle can more stimulate the fans' desire to win and lose money. In April of this year, due to multiple battles in the same time period, the payment channel of a trading platform was once congested.

Weibo screenshot

The amount of funds raised means ranking?

  In addition, some articles pointed out that the draft variety system is catalyzing the fan economic run into the outbreak period.

  In "Super Girl Voice", in order to let the idol go further, some fans called for fund-raising on the website and collectively purchased Unicom and mobile card numbers to vote for the idol. However, at the time, this behavior was considered "public fraud", and the site later deleted this post.

  After entering the era of the Internet draft, the audience has more ways to participate. For example, in 2018 "Creation 101" opened four channels of praise. The program will also hold some brand activities, the audience can vote for the purchase of products, and players with more votes will get the corresponding resources.

Screenshot of "Creation 101" voting rules

  In the past two years, the gameplay has been updated again. "Youth 2" and "Creation Camp 2020" in addition to the official support channel, also opened up a "milk ticket". Fans who purchase brand products can get additional assistance opportunities, which is also considered to be opened The best way to gap.

  Previously, the money raised was mainly used to buy accounts for investment, and then hand over the accounts to those with time to vote. Now, in addition to investment, fans also have to buy milk in large quantities, or buy "milk tickets" through other channels. In addition, there are data maintenance and support.

Weibo screenshot

  In the eyes of fans, fund raising is a direct quantified performance of fan purchasing power and fan stickiness. Some people think that the number of votes output by fund raising almost determines whether they can debut.

Why do fans raise money in a mess?

  However, behind the seemingly lively crowdfunding, there are also hidden dangers. Fan fund raising is mostly initiated by the support club or fan station, but the management personnel and fund information are not transparent, and the supervision mechanism is not perfect.

  In the "Youth 2 of You" that just ended, a trainee's support club was questioned by fans. The account details were wrong, and the whereabouts of 650,000 milk tickets were unknown. Subsequently, the support team will be reorganized and checked by the fan supervision group. The verification results show that there are indeed more than 200,000 balances that have not been announced before.

Weibo screenshot

  The chairman of the other trainee’s support committee resigned and blamed his resignation, because a part of the fund-raising account details were marked as “back pouring” (that is, the money raised from the previous fund-raising was added to the new link, and the sum of money was calculated twice). The chairman then clarified that the money was withdrawn by her in advance and was not "back poured".

  Fan fund-raising is not alone in causing controversy. Previously, there have been news such as "Pinkhead Roller Runs, Xiti Ocean View Room", and "Fan Roller Runs of 200,000 Runs".

Weibo screenshot

  This culture of spending money as an aid to idols also has a small impact on the consumption outlook of young people. Last year, some fans made their debut to send their favorite idols, and they did not hesitate to borrow flowers and vote online.

Weibo screenshot

  Sometimes, the fan's excessively heavy love for idols can also become a burden, and if you are not careful, you will "reverse". Many celebrities explicitly refused to raise funds, such as Hu Ge, Zhu Yilong, Qin Lan, Wang Kai, and Liu Shishi.

  The fan economy is a good business, but it should not become a messy book, which requires all parties to bear responsibility and timely supervision. Fans should also think twice before raising funds, and don't let the laughter when making money turn into tears when defending rights. (Finish)