[Xiaokang China] Village News Officer and E-Commerce Join Forces to Help Agricultural Products Enter Every Family
On June 11, the reporter walked into this e-commerce industrial park in Yingde City, Guangdong Province and saw various Yingde agricultural products on the shelves of the goods. I saw Xiao Lixin, a village news officer from Qingyuan City, facing live broadcasts of several mobile phones, and she was so excited to introduce Yingde black tea to netizens. It is understood that in August 2018, Qingyuan City pioneered the rural news officer system in the country. They ran on the front line of the countryside, innovated cultural communication methods, and played a unique role in helping to overcome poverty.
According to Yang Yang, the person in charge of the Yingdejia platform, the e-commerce platform understands the local products to be sold by the villagers through the form of a cooperative, and finds a market for the native products of Yingde in the form of a webcast, and finds a suitable market. .
It is understood that in recent years, Yingde City has actively used e-commerce to revitalize its characteristic industries, accelerate the expansion and upgrading of the city’s e-commerce industrial park, and strive to build it into a national agricultural product exhibition and sales e-commerce demonstration park, and promote the continuous growth of rural e-commerce, effectively promoting Targeted poverty alleviation and rural revitalization. The city has cultivated 56 e-commerce poverty alleviation enterprises and created 33 e-commerce poverty alleviation product brand names. In 2019, the sales amount of poverty alleviation products reached 13.559 million yuan, and the sales amount of products in poverty-stricken villages and poverty-stricken households was 13.227.44 million yuan, which directly increased the income of more than 600 poor households. (Reporter He Junjie Guo Jun Wang Jun Editor Gao Yuhui)
Editor in charge: [Li Ji]