• FIL.The largest fair of ideas

The Guadalajara International Book Fair and the Hay Festival of Literature have received the Princess of Asturias Award in the category of Communication and Humanities. The ruling recognizes two institutions that are complementary tools in the Spanish book industry. Guadalajara is the largest professional market for publishers in the Spanish language ; It is the place where all the autumns, publishers and professionals present their merchandise. On the other hand, the Hay Festival symbolizes the meeting of this industry with its readers through festivals in which access to the authors is very natural.

The Hay Festival was born in the town of Hay-on-Wye, on the border of England and Wales, a picturesque place known for its old man bookstores. One of the local booksellers, Peter Florence , invented a conversation-based literary festival in 1988 in the most relaxed and informal terms possible between authors and readers. In 2006, Hay debuted its first date in a Spanish-speaking country. It was in Segovia and Ian McEwan, Martin Amis and Doris Lessing were something like the headliners. At that time, the idea of ​​charging readers to listen to authors was an extravagance in Spain, but the Cervantes Theater filled up late after afternoon. The formula worked and Hay de Segovia was reproduced at sister festivals in Granada (ephemerally), Medellín, Cartagena de Indias, Querétaro, Arequipa ...

The Guadalajara International Book Fair is more or less the same as the Hay Festival. It was born in 1989, on the initiative of the University of Guadalajara, in Jalisco, and as a replica of the Frankfurt Book Fair, which had functioned as the world's great publishing market since 1949. Soon, FIL established itself as the second largest fair. of the book worldwide and the first in the Spanish language. In its last edition, it received more than 800,000 attendees and more than 2,400 editorials

from more than 45 countries. As it grew, the market was adorned with a cultural program open to the public in the Mexican city. The Juan Rulfo Awards, FIL in Lenguas Romances 2017, Sor Juana Inés de la Cruz, for Editorial Merit were born ... The Fair thus became a facade with which the publishing industry tried to give the best image of itself to the society.

Among other merits, FIL has helped give Latin America worldwide relevance in the cultural industry. Actually, something similar can be said about the Hay Festival. Thanks to new honorees, Spanish-speaking America is not only a place where writers appear; It is also a territory full of readers and literature professionals .

In accordance with the criteria of The Trust Project

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