- Monday, June 8, Daily offered its audience record by gathering 2.5 million fans.
- Since the beginning of the health crisis, the program by Yann Barthès has stood out thanks to its look at current events.
- For Isabelle Veyrat-Masson, director of research at the CNRS, talk shows in general have obtained "a different status thanks to the crisis".
More than ever, the Q is reaching television audiences. Monday evening, the public responded to Yann Barthès' call on TMC and massed in front of The Daily between 8:15 p.m. and 9:25 p.m. In total, two and a half million people followed the program, or 10% audience share for the general public. Records broken on both indicators. The show even pays the luxury of displaying an insolent peak at 3.4 million curious.
On the set, the mix of genres that makes the Daily Paw has proven (once again) its effectiveness. Initially, Pascal Blanchard, historian specializing in colonization, immigration and racism, brought his gaze to the demonstrations in the world following the death of George Floyd. It was then Naoil and Claude, two finalists from Koh-Lanta , who took their places to take stock of their adventure. Betting on this big gap was therefore a profitable choice for Quotidien , at the height of its success after three months of covering the health crisis.
When Daily plays with paradoxes
The Daily record is part of a period when the small screen is watched as much as it was ten years ago. Faced with the need for information, viewers of all ages turn on their stations. "There is a double request, both for immediate information, and to find your way around," comments Isabelle Veyrat-Masson, director of research at the CNRS, to explain both the success of the information meetings. traditional, live channels, and early evening talk shows.
When Daily reveals the underside of the cards and shows the back-kitchens of the news (the trademark of the show since its existence, even at the time of the Petit Journal on Canal), it manages to operate a movement paradoxical: attracting those who distrust information in general. "It is a magazine which deals with communication more than current events, which is of great interest in our conspiratorial era," analyzes Isabelle Veyrat-Masson. Paranos or conspirators will want to corroborate their initial idea, saying that things are not what we see. "
In addition to this segment of the population, the general public also wants to learn about everything that makes the news. “Between what happened with the Covid-19 and the anti-racist demonstrations, there was a cocktail of convergences which explain why people watched the program. From Didier Raoult to the coronavirus, passing by the fake news around Bill Gates or the death of George Floyd, Quotidien fulfilled its missions of information and entertainment.
A boom that benefits everyone
Since the start of the coronavirus epidemic, all information meetings have seen their audience share soar. Turning to television is actually a reflex that we observe after each disaster. The small screen is notably credited with greater credibility than social networks, where information circulates without filter, but has not always been unanimous. With the crises, the “trash TV” redores its much-maligned image to bring a broader perspective on society.
Only one issue is now at the center of attention in talk shows such as Daily , C à Vous or 28 Minutes : stay the course (and viewers in front of their stations). For Isabelle Veyrat-Masson, some will return to the usual audience rates when others will emerge: “These programs have obtained a different status thanks to the crisis. This can be explained, for example, by faster information or a successful journalist. "The CNRS research director takes the case of C à Vous , whose editorials by Patrick Cohen were very successful during the crisis, and which will allow this program, like others," to acquire a status that 'she hadn't before. "
Daily , she intends to take advantage of this Olympic form by affixing her label to other productions of the chain. On June 23, TMC will then offer its first "Daily Doc", a reportage broadcast as a bonus that will focus on "old people, become cooler than the young." But do not expect to see Yann Barthès disembark: like the Martin Weill show on the air for two years, Quotidien is making a splash. Will they one day be able to obtain the same essential status as their eldest position?
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- Television
- Covid 19
- Talk show
- Coronavirus
- Tmc
- C to you
- Daily
- Yann Barthes