The Weeknd, his real name Abel Tesfaye, decided to give $ 500,000 to three associations that work for racial equality. But that's not all. The artist calls on the entire music industry to mobilize to make a difference.
To my fellow respected industry partners and execs- no one profits off of black music more than the labels and streaming services. I gave yesterday and I urge you to go big and public with yours this week. It would mean the world to me and the community if you can join us pic.twitter.com/tWzHMacnu5
- The Weeknd (@theweeknd) June 2, 2020“To my respected partners and executives in the industry - no one benefits as much from black music as labels and streaming services. I gave yesterday and I urge you to do the same and shout it out loud this week. It would mean a lot to me if you could join us, "he wrote on Twitter in a post displaying the logos of Universal, Sony Music, Warner Music, Spotify and Apple Music.
A day to question
The Weeknd's appeal came on Tuesday as part of Blackout Tuesday, the day the music industry paused to speak out against police violence. The goal was to stop the activity during this day so that the actors of the world of music wonder about ways to work in favor of racial equality. Among the initiatives taken, we can mention that of the promoter of Live Nation shows which closed its offices, or that of Spotify which included 8 minutes and 46 seconds of silence, duration of the torture of George Floyd, within certain playlists .
People
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