Bad Robot, JJ Abrams' production company and the foundation he created with his wife Katie McGrath will donate $ 10 million to fight racism. The sum will be paid over five years and divided by tranche of $ 200,000 between various organizations as specified in a press release published on Instagram at the beginning of last week. The list of these associations includes Black Lives Matter LA, Black Futures Lab, Community Coalition, Equal Justice Initiative, as well as Know Your Rights Camp.
Social-washing?
"Too much is too much, can we read in the introduction to the press release from JJ Abrams' company. We can't take police brutality anymore. Huge privileges. Polite conversations. The comfort of whites. We can only deal with secular neglect and abuse perpetrated on our black brothers and sisters only because of planned investments. Private and institutional philanthropy can never produce the effects necessary to apprehend these systemic inequalities, but the companies and individuals who are able to act must do so while waiting for political leaders to take over. "
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We at Bad Robot are grateful to the many scholars, activists, organizers and leaders fighting on the frontlines of change in our systemically unjust country. #blacklivesmatter To learn more about each organization go to link in bio.
A post shared by Bad Robot (@bad_robot) on Jun 1, 2020 at 4:02 pm PDT
A position apparently laudable and which comes after the protest movement caused by the death of George Floyd on May 25. However, it is tempting to suspect this type of action to be nothing more than campaigns aimed at clearing those who initiate it. Great intentions, therefore, but which aim above all to preserve the health of their business when the doldrums of the cancel culture can easily overturn the most established careers.
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