Where is the lower limit of the live broadcast of the "Citizens of the Internet"?

　　In order to pursue traffic and attract “eyeballs”, the anchors organized vulgar performances to attract users with high rewards; live stream jumping, drinking wine, eating light bulbs, favoring the “popular fans” and greatly distorted social values; spreading rumors and spreading superstitions, Spreading the erroneous thoughts of historical nihilism and money worship; peddling Sanwu products, counterfeit and shoddy goods, seriously infringing on the legitimate rights and interests of consumers, and disrupting the order of the normal online shopping market...

　　Webcast cannot broadcast everything! In recent days, 8 departments including the State Cyberspace Administration and the National Office of Anti-Violation and Non-Commonwealth have launched special rectification and standardization management actions for the webcast industry, pointing to the chaos in the industry and conveying a clear direction-the Internet is not a place outside the law, and the virtual space is not false It is imperative to promote the healthy development of the industry through strict supervision.

　　Chaos 1

　　The 29-year-old guy is a "fan"

　　Live tragic death

　　Through live broadcasts, small videos to share daily life or funny ideas, ordinary people can also harvest a large number of fans, and even get a hit, which is sought after by stars.

　　In daily life, such things seem to be more and more common.

　　However, some people lost their lives in the live broadcast because of their eyeballs and "rising".

　　"Dear viewers, I am about to jump into the icy river in my T-shirt today at minus 4 degrees Celsius." This is Xiao Li, who is working in Keqiao District, Shaoxing City, Zhejiang Province, the last sentence left to the world.

　　At the beginning of last year, on the side of the Sanjiang River near the intersection of Yingjiaqiao Road and Huzhong Road in Keqiao District, Xiao Li, 29 years old, jumped across the guardrail and jumped into the river. And the purpose of Xiao Li's doing this is just to make his live broadcast "fans".

　　There is a drop of about 2 meters between the river guardrail and the river surface. The water level of the river is very shallow, only about 30 centimeters, only to the calf area of ​​adults. Witness Mr. Huang said: "Xiao Li was planted and suddenly jumped off the river guardrail. Within a minute or two, he still poked his head out of the river from time to time. After about 5 minutes, there was no movement."

　　The passers-by around made an emergency call to 120 for help. The ambulance of Shaoxing Central Hospital arrived immediately, but the tragedy still happened. Dr. Zhou Jiawu, who was in charge of first aid, said that because the water level of the river was very shallow, Limou might be violently hit by stones and other hard objects after jumping into the river, causing intracranial hemorrhage, coma, and finally suffocation.

　　A live broadcast made life a "showground" and interpreted entertainment as a tragedy.

　　With the rise of live broadcast chaos on the Internet, it has to arouse people's attention. In 2018, the “Hyun Fu”, which was popular on the Internet, attracted major broadcasters to follow suit. A female anchor in Taizhou, Zhejiang Province, for the eyes of the blogger, openly parked the car on the zebra crossing and crawled on the road to play "show off wealth". Not only did it interfere with the normal passage of others, but there were also serious safety hazards, and eventually "threw" himself into the police station.

　　In response to the "wonderful things" that some network anchors have not gone offline, netizens have complained and asked questions: "Where is the lower limit of webcast?"

　　Chaos 2

　　Jiangmen girls watch live

　　Reward up to 230,000 yuan

　　In recent years, the webcasting industry has grown and its problems have increased. Especially during the New Coronary Pneumonia epidemic, many people have significantly increased the length of time online. The live broadcast has strong interactive real-time, wide radiation, and great influence. However, some platforms are "twisting their brains" for the immediate benefit, playing "scrapping the ball", indulging bad or even illegal. The phenomenon caused strong dissatisfaction among netizens.

　　There are a large number of young people in the webcast audience. However, some live broadcasts induce young people to rely on obscene pornography, causing them to indulge in pornographic live broadcasts, concealing their parents’ huge rewards, and seriously harming the minors’ healthy growth.

　　During the epidemic, the daughter of Ms. Chen, a citizen of Jiangmen, Guangdong Province (12 years old, fifth grade), had to take online classes and upload health information in the class every day. Since uploading health information requires WeChat payment password authentication, Ms. Chen will pay the password Tell the daughter.

　　What Ms. Chen didn't expect was that her daughter secretly opened an online live broadcast platform during the online class, and imitated other netizens to reward the anchors on the platform. At first, she only rewarded free gifts. Later, she simply used cash to buy virtual gifts to reward the anchor. In less than a month, Ms. Chen's daughter rewarded 36 anchors for a total of 364 times on the platform, spending a total of The amount is 234,742 yuan.

　　Fear of being discovered by family members, her daughter also deleted the bank card consumption text messages consumed on the live broadcast platform, so Ms. Chen has been kept in the dark. It was not until 2:15 in the morning of May 20 that Ms. Chen recharged her mobile phone with a call that showed "Insufficient balance", only to find that the more than 230,000 yuan in the bank card disappeared.

　　The anxious Ms. Chen hurried to the local police station for help.

　　Chaos 3

　　Show off wealth and money in live broadcast

　　Induces parents to anger at "vulgar"

　　Some live broadcasts promote incorrect values, encourage mischief and evil spirits, make some young people think they can get something for nothing, and get rich overnight, so that the "back wave" that should be surging is lost.

　　Driving a Rolls-Royce Phantom, Ferrari, living in a tens of millions of sea-view villas, wearing hundreds of thousands of dollars of brand-name watches, carrying a limited edition super trench bag... Open the live broadcast, many netizens will see some nets Hong is showing off his wealth “inadvertently”.

　　The webcast of showing off wealth and money is a worry for parents.

　　On June 5th, several netizens of parents in Chengdu casually talked about the phenomenon of "showing off wealth" and "money worship" in the current webcast. Parent Gao said: "Now when the live broadcast, many anchors often preach how much money a live broadcast earns. After watching, children will feel that a live broadcast can become rich and produce bad values."

　　There are many parents who agree with this. Another parent netizen also said that the dolls should have the correct values ​​and should be down to earth since childhood. If you think you can become famous, become a celebrity, and become wealthy if you do a live broadcast, it is not good to learn since you were young. It is the responsibility of every adult to help the next generation establish correct values ​​and let them understand what is the true correct value orientation.

　　Chaos 4

　　"Buy 10,000 live fans,

　　It’s about tens of dollars.”

　　In some groups and post bars, "buying 10,000 live fans will cost about tens of yuan."

　　"Of course, the fans bought at this price must be just a number, it's'dead fans'." A sales agent revealed in an interview, "There are also people who buy popular values, that is, the number of people who watch in real time during the live broadcast. There are also buy rankings, popular positions, which are more expensive. In addition to the number of fans, comments, and reposts, you can also brush out the effect of ``something into the live room''something is going to buy'' in the live broadcast. It makes people feel that the live broadcast products are very popular, and the live broadcast popularity is very strong. Even if the content is very high-quality, but because the competition is very fierce, high-quality content also needs a good opportunity to be displayed, and it needs to buy traffic. The page is hanging on the platform Page 1 and page 10, of course, the effect is different."

　　"Data can almost be said that there is no fraud." An Internet person said that traffic fraud has formed a professional industrial chain. Not only are companies specializing in traffic data, but many platforms, merchants, celebrities, and star companies also have their own. Data, public relations team, or long-term cooperation with data companies. This phenomenon has formed certain industry "rules".

　　Webcasting is a kind of value transmission and an ecological construction. It must be refreshed and full of positive energy. Vigorously carrying out industry-specific rectification and creating a positive, healthy and clear network ecology is the fundamental guarantee for the sustainable development of the network live broadcasting industry.

　　Network live broadcast governance, the first clear bottom line. For violations of laws and regulations involving obscenity and pornography, there must be zero tolerance and a firm and strong crackdown. For those illegal live broadcasts with various patterns and concealed means, it is necessary to monitor and supervise and prevent warnings in an all-round manner, strengthen law enforcement cooperation among departments, and severely investigate and deal with, so as to make crimes ugly and ugly.

　　Network live broadcast governance also needs strong regulation. Insist on both the symptoms and the cure, and implement both management and construction. In addition to "hard" means such as shutting down services and shutting down live broadcast rights for a limited time, it is also necessary to scientifically formulate management rules and policy guidance to promote the high-quality development of the online live broadcast industry, introduce management rules, and establish training mechanisms. To guide network live broadcast practitioners to abide by laws and regulations, public order and good customs, and actively spread positive energy.

　　Comprehensive Xinhua News Agency, CCTV, Surging News, "Jiangmen Daily", "Procuratorate Daily", etc.