Under the title "The impact of digital platforms on TV content", the Dubai Press Club's social media pioneers club at the Council of Arab Influentials hosted a group of prominent names in the world of television and acting in a virtual session held the day before yesterday through the "Zoom" application.
The session in which the representatives of many TV channels spoke addressed the issue of the content presented via communication platforms, and its integration with what the TV offers to confirm in the end the importance of television, and that all these platforms combined aim to complete its work, and cannot threaten its existence as a primary means of entertainment.
For his part, Mazen Al Hayek, spokesman for the MBC Group, stressed that the digital world imposed itself in the media field and is no longer optional, as it became obligatory 10 years ago, indicating that “the issue of integration has become a reality, and today the content cannot be delivered without A powerful platform, and therefore integration between the platform and the content is required "through what he called" the magic mix. " He added that it was traditional TVs that lost viewers, while those that were ready to receive the audience of digital platforms did not lose their viewers, but rather maintained their audience. Al-Hayek continued: «Families are still watching TV with distinction, and not everyone has the ability and desire to watch a complete series in two days on platforms, as the platforms are very old, and every new platform comes to wipe out the oldest ones, while TV has proven to be the most able to survive and continue, He is still able to do much in the future. ”
interaction
For her part, Director of Public Channels at Dubai Media Incorporated Sarah Al-Jarman said: “The phenomenon of watching programs started on social media platforms began years ago with Twitter, and the method of follow-up has changed, as it has endured interaction with the viewer, and the basis has been to change the pattern of follow-up and the pattern of programs as well, as It has changed the traditional measurement mechanism of the program’s success, as the measure has become social media, interaction and public reactions, and the follower has interfered in making content in one way or another. ” She pointed out that the content must have a specific goal, and the higher the quality, the more viewer and success reach, and broader access to platforms.
Rapid development
For his part, Emirati actor Ahmed Al Jasmi, who participated in the session, touched on the main considerations for him in the issue of dramatic production, indicating that everyone today needs to cope with the very rapid development in the current data that occurs in the issue of drama presentation.
He added that the story imposes how to deal with the drama. Previously, there were television evenings before the rise of digital platforms, through works consisting of seven or 12 episodes, and the drama was transformed into 30 episodes because the real competition is in the blessed month of Ramadan.
Al Jasmi noted that intelligence is in choosing the main idea and how to present it, and to provide content that is far from traditional that the audience is tired of. He stressed that everyone is committed to society, principles and laws, pointing out that he is against departing from his ideas to present what is popular with the masses.
He stated that there are a large number of social media stars, but not all of them possess good content. “Therefore, we must ask who deserves hosting in a program or buying its material. We should not resort to crusts in presenting issues and dealing with them as youth, but we must search for depth, and it is possible to search for depth. Going to date and providing inspirational characters. ”
The Emirati artist saw that the digital stations have been active in recent years due to the presence of Western platforms that compete strongly, as competition is what leads to progress without a doubt.
Related issues
A group of media practitioners, producers and directors participated in channels that contributed to the content industry, including actress Mayssa Maghribi, and director of programs at Dubai TV, Ahmed Abdullah. The participants discussed issues related to the dramatic content and news article presented via networks, form Who introduces content in it through the integration of digital and television content.
Ahmed Al Jasmi:
"Intelligence is to choose the main idea and how to present it, and to provide content that is far from traditional from which the audience is bored."
Mazen Al Hayek:
"Traditional TVs lost viewers, and those who prepared for digital platforms did not lose their viewers."
Sarah Germain:
"The content should have a specific goal, and the higher the quality, the more viewer will succeed and the greater the success."