The selection for the Cannes Film Festival 2020 will be revealed this Wednesday evening. A festival which should have taken place from 12 to 23 May, but which was canceled due to Covid 19. Thierry Fremeau (general delegate) and Pierre Lescure (president) will still reveal the selection, live unscrambled on Canal +, at 6 pm, and the selected films will be entitled to the Cannes 2020 "label". But what does that mean in concrete terms?
There will be no Palme d'Or, no Cannes awards this year, the jury, which was to be chaired by Spike Lee, obviously could not watch the films. You will therefore not see these “Palme d'or, jury award, script award” logos displayed, for example, on certain movie posters that will be released in the coming months.
Parasite attracted two million spectators after its Palme d'Or
But Thierry Fremeau, general delegate of the festival, has been hammering him since the beginning of the Covid 19 crisis. He wants to bring to life the films that were to be presented on the Croisette, in one way or another. Hence the idea for this label, Cannes 2020, which can be displayed on the posters of films that should have competed., In the form of a logo for example.
This has a double effect: first of all, encouraging the directors of cinemas to program these films, with the quality certified by the Cannes selection committee. And then encourage spectators to move around the halls. The last Palme d'Or with the "Cannes 2019" logo, Parasite , had, for example, attracted nearly two million spectators in cinemas. And then these films labeled Cannes 2020 can then be presented in other festivals, in Angoulême at the end of August, in Deauville at the beginning of September or in stride in Venice. This will bring the Cannes festival to life with the 2021 edition in mind.