Large companies usually stay away from linking their brand to sensitive topics, so these companies are often wary at times of conflicts, especially sensitive ones, to avoid what might offend or affect the loyalty of users.

However, the scene looked different today, after many companies were quick to show their support for the "BlackLivesMatter" movement or the lives of black people are important, against racial discrimination and black abuse.

Where the official Twitter account changed his profile picture of the black bird instead of blue, and added the "#BlackLivesMatter" tag to his autobiography, referring to the "Important Black Life" movement, which supports American protests against the killing of George Floyd, the black American from Minnesota, by A white policeman pressed Floyd's neck with his knee for nine minutes, ignoring the latter's appeal that he could not breathe, which led to his death.

On the other hand, the official account of the "Instagram" application called on the users to publish a black story in the "stories" feature to show support for the "Black Life is Important" movement, and after the account changed the profile picture of the black color as well.

I am attaching to Instagram the post with a message that read, "We hear you, see you, and with you."

"We stand against racial discrimination, with the black community, and with all those who demand justice for George Floyd, Perona Taylor and Mahmoud Arberry ... We could see how Instagram users can make a difference, and the more votes we can make the difference," he added.

The Global Employment Network has confirmed that LinkedIn supported the movement through a leaflet saying: “We stand with our colleagues and the black community. We stand with those who fight racism every day. We defend justice, fairness and equal stadiums. We are in this together and stronger as a society alongside co-workers, leaders and friends. Together, we can create a fair and equitable future.

For its part, the YouTube platform has provided $ 1 million to support efforts to eliminate social injustice.

We stand in solidarity against racism and violence. When members of our community hurt, we all hurt. We're pledging $ 1M in support of efforts to address social injustice.

- YouTube (@YouTube) May 30, 2020

The sports company "Nike" joined the campaign "Life of the Blacks is Important" and called the company's official account on "Instagram" everyone to be part of the change.

The company "Nike" shared a video message in which it changed the famous company logo "do it" or "do it" for "for once, don't do i", that is, do not do it this time and do not pretend that the problem of racial discrimination in America does not exist.

The video, which was watched by more than 13 million followers, called for standing up to such actions that killed Floyd and others, so that everyone be part of this change.

In an unusual move, networks like Netflix, Amazon, Hulu, HBO, Starz and other top video and movie streaming platforms used their social media accounts to support the Black Lives Matter movement amid ongoing protests across America condemning the death of George Floyd.

"Silence means collusion," Netflix said. "We from our platform need to speak frankly for our subscribers, employees, creators and black talent."