As consumers become more aware of their health and the environment they start making better choices when it comes to what they use for their skin. This has sparked a wave of brands in the cosmetic industry, using influential words like “organic” and “natural”, to be marketed at times. However, what is the difference? Are organic makeup already there? What does this mean for a buyer who is keen on his health?
Authentic organic makeup is what is formulated and manufactured with a high content of organic ingredients, these ingredients are derived from nature, and are cultivated through sustainable methods, without any chemical interference, and with minimal human intervention, and the original organic cosmetics must not contain harmful chemicals Or synthetic, to ensure high safety standards for its users and its environmental sustainability.
And when it comes to describing make-up with descriptions like "natural" and "organic", there is a big difference, as organic products must consist of at least 70% of the organic ingredients in order to make this claim, while the natural ingredients should not correspond With any strict regulation, many natural products also contain chemicals and perfumes. The "natural makeup" brand covers a very wide range of makeup products that use ingredients found in nature, but they are not organic and do not guarantee that there are no chemical additives.
There are many brands that will cleverly use words like “organic”, “natural”, “herbal” and “environmentally and earthly” in their own names, but in reality they don't use natural or organic ingredients at all.
nali@ey.ae
A wave of brands in the cosmetic industry uses moving words like "organic" and "natural" to market them.