China News Agency, Beijing, May 28 (Reporter Gao Kai) The "2019 China Film and Television Content Consumer Research Annual Report" (hereinafter referred to as the report) was released here on the 28th. The report shows that after experiencing rapid growth from 2016 to 2018 For the first time in 2019, the growth of cinema audiences among China's urban population slowed down.
The report was jointly released by Fanying and Beijing Film Academy Future Imaging Innovation Center. The report shows that in 2019, the proportion of Chinese urban residents' cinema audiences is 58%, and the audience scale growth rate is 57% compared to 2018. Slow phenomenon. This figure was 30% in 2016 and 43% in 2017.
At the same time, the per capita viewing frequency of Chinese cinema audiences in 2019 was 6.1, which was lower than the average level in 2018 and returned to the level of viewing consumption in 2017.
The report believes that although the proportion of 58% of cinema audiences is still far from 81% in North America during the same period, the consumer market between China and North America is quite different. It is difficult to determine whether the size of Chinese cinema audiences will continue to grow in the future.
The report pointed out that in the past few years, the rapid increase in the proportion of urban theater audiences is mainly due to the population coverage brought by a large number of new theaters. This growth dividend has basically come to an end, and the new coronavirus epidemic in 2020 will also give all The operation of theaters poses huge challenges. In the face of this trade-off, there are many problems to expand the audience of theaters.
In terms of consumer groups, the report points out that the age structure of Chinese cinema consumer groups is approaching the age structure of urban populations. Although 18 to 29-year-olds account for 36% of cinema audiences, they have contributed about 44% of movie viewing throughout the year The number of visits and at the same time the proportion of elderly consumers in cinemas shows a trend of increasing year by year.
In terms of episodes, the report shows that in 2019, over 90% of film and television consumers in China watched more than 3 TV series, and over 60% of viewers watched more than 6 hours a week on average, and each viewer purchased an average of 2 platform members, while "Eight o'clock" and weekends / holidays have become the main time for audiences to watch dramas.
In terms of preference for terminal equipment for watching dramas, mobile phones accounted for 74%, becoming the absolute main force, and TVs accounted for 56%, ranking second. (Finish)