China News Agency, Beijing, May 27 (Reporter Ma Haiyan) The Chinese Filmmakers Association released the "Survey Report on the Survival of Cinemas" on the 27th. The total box office in the first quarter of this year was 2.238 billion yuan (RMB, the same below), a year-on-year decrease of 88 %. About 50% of cinema managers believe that this year's box office will reduce output by 60% year-on-year.
According to the analysis of the data provided by the 187 theaters interviewed, the average income of each theater in the first quarter was 344,500 yuan, and the average operating cost was 1,179 yuan. The operating costs of theaters of different sizes vary, but from the comparison data, all theaters have been unable to make ends meet since February.
According to survey data, the box office of theaters with a capacity of more than 2,000 dropped by 87.7% year-on-year, the box office of theaters with a capacity of 500 to 2,000 dropped by 88%, and the box office of theaters with a capacity of less than 500 dropped by 91.3%.
At the end of March, 20% of the theaters had layoffs. Most of these layoffs were small and medium-sized cinemas with less than 1,000 seats. Based on this, it can also be judged that the anti-risk ability of small-scale cinemas is relatively low. Another 12% of theaters said that they are currently undergoing salary adjustments and do not rule out the possibility of post-layoffs. 68% of the theaters stated that they would not lay off employees, overcome difficulties in various ways, save their strength and wait for the future.
Up to now, nearly half of the theaters have insufficient funds in their accounts and cash flow is urgent; 42% of theaters consider themselves to be "closed" risks; only 10% of theaters are likely to change hands and continue to operate.
Will theaters usher in an explosive movie watching boom after resuming business? The survey shows that Jiucheng Theater is not optimistic about recovering in the short term after the outbreak. Half of the theaters believe that it will take at least 3 months to 6 months to resume the pre-epidemic viewing status after resuming business, and 37% of theaters believe that it will take more than half a year.
22% of the theaters hope that in the early stage of the recovery of the epidemic, the government will actively organize private screenings, public welfare screenings of key films, main melody films, and anti-epidemic themed films.
The investigation also revealed that some films attempted to be screened online during the epidemic, creating a competitive situation for theater terminal screenings, and bringing new issues to theater operations during the post-epidemic period. However, the cinema's "immersive" consumer experience will not change, and the future of cinema is the further improvement and optimization of movie viewing quality.
The report believes that the epidemic has accelerated the structural adjustment of China's film industry. For the Chinese film industry, it is necessary to consider the diversified forms of the film itself, study the changes in people's consumption concepts, and better match the development of economic patterns. (Finish)