China News Service, Beijing, May 21 (Reporter Ying Ni) A "China National Museum (Exhibition) Overseas Impact Assessment Report 2019" (the "Report") released by the China Cultural Heritage Exchange Center recently revealed that overseas comprehensive influence Among the ten museums, the Palace Museum tops the list, the National Museum of China ranks second, and the Shanghai Museum ranks third.
On the list of "Overseas Comprehensive Influence of National Museums", after the top three, the Emperor Qin Shi Emperor's Mausoleum, Dunhuang Research Institute, Shanghai Science and Technology Museum, Shaanxi History Museum, Hunan Provincial Museum, Guangdong Provincial Museum and Suzhou Museum.
The report points out that the comprehensive and historical museums are ranked high and their overseas popularity is high; the museums in the central and eastern regions are ranked higher than other regions; the National Palace Museum's demonstration effect and industry reputation are remarkable.
At the same time, the top ten most popular museums in Europe, the top ten most popular museums in the United States, and the top ten most popular museums in Japan and South Korea are the same as the total list. They are also the Palace Museum, the National Museum of China and the Shanghai Museum. The list of the top ten most popular museums on social platforms is slightly different. The Palace Museum is still at the top of the list. The Memorial Hall of the Victims of the Nanjing Massacre by the Japanese Invaders and the National Museum of China are ranked second.
According to the report, in 2019, there are about 15,000 overseas media reports in the Palace Museum, covering nearly 70 countries. The mainstream overseas media such as ABC, CNN, The New York Times and Lianhe Zaobao are focusing on The National Palace Museum innovated the image of the museum, actively carried out cultural and creative product development, and held rich domestic and foreign special exhibitions, such as the "Phoenix Dance Forbidden: The Art and Life of the Queen of the Qing Dynasty" exhibition and other activities have received widespread attention and the mainstream overseas media have been active. The report helps the Palace Museum maintain a high reputation for overseas brands.
The audience attraction of the Palace Museum, especially the topic exposure, is the only museum in the list of museums that has received thousands of articles from overseas social platforms. In addition, its industry reputation, especially the international academic reputation, also performed well. In 2019, there are nearly 300 English academic documents related to the Palace Museum, which is nearly 1.5 times that of the Shanghai Museum and the National Museum of China.
The report also provides the top ten list of "Comprehensive Influence of Memorial Museums". The Memorial Hall of the Victims of the Nanjing Massacre by the Japanese Invaders has attracted the most overseas attention. The Revolutionary Museum of the Capital of Hubei, Henan, Anhui and Soviet Areas and the Memorial Hall of the Chinese People's Anti-Japanese War ranked second and third. .
Among the top ten list of "Comprehensive Influence of Special Topic Museums", China Silk Museum ranked first, and Qingdao Beer Museum and Guangdong Maritime Silk Road Museum ranked second and third.
The report believes that some museums represented by the Palace Museum, Shanghai Museum, National Museum of China, etc. have been greatly improved in terms of exhibitions and their own international influence. However, compared with internationally renowned museums, the international popularity and influence of Chinese museums and exhibitions are still relatively limited.
The report recommends that Chinese museums take open sharing as the basic principle, vigorously implement the museum ’s international strategy, deepen inter-library exchanges and cooperation, enhance scientific research strength and innovative communication methods, and promote the “going out” of Chinese museums (exhibitions) to build a multi-national The bridge of cultural communication, using cultural relics to tell Chinese stories, convey Chinese voices, and show the world a more real, three-dimensional, and comprehensive China. (Finish)