Minority Museum Improves Visibility (Decoding · International Museum Day)

　　In the summer night, the five connected red buildings in the Changfeng Business District of Taiyuan City, Shanxi Province are particularly shining. The Shanxi Bronze Museum is located in it. The "red rust and blue spots" on the exterior of the building collide with the modern city. .

　　In recent years, China's museum industry has developed vigorously. Statistics show that as of the end of 2018, 5,354 museums have been registered nationwide. In addition to many well-known comprehensive museums, there are many special and specialized museums like the Shanxi Bronze Museum. These museums are rich in types, diverse in form, different in scale, and relatively niche. They also play an important role in China's museum system.

special

　　Vertical subdivision, showing regional characteristics

　　"The Internet has a term called" vertical subdivision ". The Shanxi Bronze Museum is such a special museum. There are huge collections, complete time series, and complete categories. It has both mainstream and regional characteristics, and displays more than 2,000 pieces of bronze artifacts. "Speaking of the collection of the Shanxi Bronze Museum, Zhao Zhiming, deputy director of the Shanxi Provincial Museum, said:" The scientific, historical, and artistic value of Chinese bronzes is a precious cultural heritage and a foundation for enhancing cultural self-confidence. "

　　This is also the first provincial bronze museum in China. In different exhibition halls, cultural relics such as the dragon-shaped gimmick of the town hall, the highly ornamental Jin Gongpan and others have passed through ancient and modern times, with every pattern layout and carving trend, every color change and inscription writing, showing the ritual civilization behind the bronze ware 3. Casting skills.

　　In Sichuan, more than 1,000 kilometers away, the Chengdu University of Chinese Medicine Museum attracts visitors who want to explore the knowledge of Chinese medicine. In May 2018, after relocation and reconstruction, the Museum of Chengdu University of Traditional Chinese Medicine, covering both the history of traditional Chinese medicine and traditional Chinese medicine, was opened. Thanks to decades of collections and donations from teachers on campus, the museum has a large collection of historical and cultural resources of traditional Chinese medicine.

　　Entering the museum, the scene of ancient Chinese medicine production was clearly restored. The origin and development of traditional Chinese medicine, Sichuan ethnic medicine and other knowledge popular science are detailed. The authentic medicine museum, the popular science education museum, the wax leaf specimen museum, the dip freshness specimen museum and other exhibition halls are arranged separately, and more than 3,000 kinds of medicines are kept in special exhibition bottles. "Authentic medicinal materials are selected through long-term clinical application of traditional Chinese medicine. They are produced in specific regions. Compared with the same kind of traditional Chinese medicinal materials produced in other regions, the quality and curative effect are better and the quality is stable." Museum administrator Jiang Linling introduced, Sichuan has Numerous authentic medicinal materials are also the hometown of many celebrities of traditional Chinese medicine. "The museum is open to the society from Monday to Friday, and many primary and secondary schools will organize students to visit." Jiang Linling said that more than 50,000 people have visited since the opening. Popular science education bases in Sichuan Province, Chengdu City and Wenjiang District. "

　new

　　Innovative curation to improve the "gold content"

　　Zha Pingcuo, deputy director of the Social Education Department of the Tibetan Yak Museum, still remembers a story a few years ago. In 2016, the second day of the Snowton Festival, a line was formed in front of the Yak Museum. Tashi Pingcuo noticed at one glance a hesitant old man in the crowd. The old man had been staring at the staff at the help desk. He froze a few times, and finally said: "Where is the curator? Can I see him?" "The curator is not here, attending the opening ceremony of the Shenton Festival." Zhaxi Pingcuo hurriedly greeted him. "I come to thank the people who have invented the museum. I have come a long way, and I must want to see him today." The old man told Tashi Pincho.

　　After the event, the old man and curator Wu Yuchu met. The old man sorts out his clothes, takes off his hat, salutes his head, and then puts on his face—this is a set of ways for herders to meet. As soon as he entered the director's office, the old man said, "We Tibetans rarely know how to be thankful for yak, but you did it and told everyone."

　　Sceneization is one of the important means for Yak Museum to attract and touch visitors. Walking in the exhibition hall, how do people domesticate and raise yak, how to graze on the grassland, how to get along with yak in the settlement ... Qinghai-Tibet Plateau has thousands of years of yak feeding history. "Although I am not a herdsman, I walked in the exhibition hall and felt the deep friendship between Tibetans and yaks." Zhaxi Pingcuo said.

　　Many exhibits are hard-won. In the exhibition hall, visitors are often shocked by the 154 yak skulls hanging on the walls. These skulls are carefully collected by the museum from the herdsmen, and each has detailed archives of yaks, including breeds, genders, etc. The Yak Museum is gradually expanding the coverage of exhibits. From traditional yak bones and yak historical artifacts, it extends to all historical collections and modern art works related to Tibetan nomadic culture.

　　In addition to practicing "basic skills" in display, these "niche" museums are constantly innovating curatorial methods and communication channels to improve their "visibility".

　　The Tibetan Yak Museum opened a cultural and creative shop, and people who come and go often stop by. The Museum of Chengdu University of Traditional Chinese Medicine has opened Weibo and WeChat public accounts. Readers can make online appointments to visit and learn about exhibition information.

　　The Shanxi Bronze Museum is located in the center of the business district and does not accept tickets, but many visitors still feel that there is a "threshold". "We strive to eliminate the public's sense of strangeness and distance from cultural relics, and seemingly old-fashioned, old bronzes can also be very fashionable." Zhang Jingjing, director of the Shanxi Bronze Museum, said that they tried a series of promotional activities and recently built bronzes in shopping mall The temporary exhibition area of ​​the museum attracts crowds. In addition, they also planned to launch educational activities such as "Tuyin Printing Experience" and "Phoenix Bird Pulp Painting" to stimulate young people's interest. Since its opening in July last year, the Shanxi Bronze Museum has received 213,000 visitors.

fine

　　Deeply cultivate the theme, fine professional development

　　Since opening to the public in 2017, the Shanxi Geological Museum has been working hard to increase its stickiness with specific audiences. Paleontological history, geological resources, mineral resources ... The essence of these natural resources is concentrated in this "one garden and one pavilion". In addition to the basic display, 1,300 tons of paleontological and rock ore specimens are exhibited.

　　The audience of the Geological Museum is mainly young students. To this end, the museum created an interactive experience area for "prehistoric tribe" audiences in the exhibition hall, and developed interactive experience projects such as VR experience, "dinosaur graffiti" game, and dinosaur fossil mining to enhance the fun.

　　"As a young geoscience museum, we should pay more attention to service quality, exhibition level, and popular science effects, and avoid tourist-style visits." Liu Yuqi, a staff member of the Shanxi Geological Museum, believes that unlike a comprehensive museum, the "niche" museum should be found accurately Specific audience groups are integrated with new technologies such as VR, AR, and artificial intelligence to enhance the acceptance and communication stickiness of visitors.

　　"Special categories of museums must work hard to refine." Zhang Jingjing said: "The Bronze Museum belongs to the branch of the Shanxi Museum. This is the result of refined and professional development. On this basis, more attention should be paid to the study of cultural relics in the collection. And protection to enhance the industry's influence. The China Bronze Protection Research Center, which we jointly established with Peking University and Shanxi University, is to better explore the connotation behind bronzes. "

　　"In addition to the introduction, we have to go out." Zhao Zhiming believes that the development of museums needs to focus on the improvement of public influence and social influence. "For the former, special categories of museums should focus on the construction of service standardization and refinement, such as the production of ordinary Different explanation systems for visitors and researchers; for the latter, not only to attract people to visit, but also to learn to walk to campus, airport, train station, and to the public. "

　　Being affiliated with universities, the Chengdu University of Traditional Chinese Medicine Museum received relatively little construction funding support from government departments, and there was no fixed free subsidy for opening. Jiang Linling admitted that the museum mainly relies on the school for various exhibitions and daily operations, and it is difficult to hold large-scale exhibitions. In order to promote the spread of Chinese medicine culture, the museum intends to form a Chinese medicine culture communication alliance with a number of museums in the province, and spontaneously hold a group and seek a cohesive development.