19 e-commerce anchors holding certificates
"With cargo online celebrities" officially recognized live broadcast talent still has a gap
Our reporter Han Bingzhi
Entrusted by the Ministry of Human Resources and Social Security, the China Employment Training Technical Guidance Center has recently released the "Announcement on Publicizing the Information on New Occupations to be Released", and plans to add 10 new occupations. Among them, under the occupation of "Internet Marketing Engineer", a "Live Salesman" job was added. At the same time, 19 e-commerce anchors have recently obtained the "E-commerce Live Broadcasting Special Professional Ability Certificate" issued by the Human Resources and Social Security Bureau of Yiwu City, Zhejiang Province, becoming the first batch of "certificate-posted" professional anchors.
Industry experts said that relying on content innovation and refined operations, supported by new technologies such as algorithms, 5G networks, and cloud computing equipment, the live broadcast e-commerce industry has already broken away from the "barbarous growth" stage. At present, the live broadcast "leading goods" industry chain is constantly maturing and standardized, and the entire industry is widely recognized and has entered a benign development cycle.
It's worth noting that while the new format of live broadcast e-commerce is booming, the talent gap is growing. According to the "Spring 2020 Live Broadcast Industry Talent Report" released by Zhilian Recruitment, due to the impact of the new crown pneumonia epidemic, within one month after the Spring Festival resumes, the overall number of recruited jobs and the number of recruits have declined, but the demand for talent in the live broadcast industry has reversed. The momentum soared. For live broadcast-related jobs, the number of recruited jobs increased by 83.95% year-on-year, and the number of recruiters increased by 132.55%.
"At the current popularity of mobile Internet, the convenience, linking and inclusive atmosphere of live broadcast attract people to express themselves through the screen. In addition to e-commerce, live broadcast is being widely used in more and more vertical scenes. During the epidemic, online The changes brought about by the popularity of live broadcast can be seen in education, social networking, remote office and other scenarios. The live broadcast model has also become the starting point for the transformation of different industries, prompting an increase in the gap in live broadcast talent. "Li Qiang, executive vice president of Zhilian recruitment said.
In addition, with the continuous development of the live broadcast industry, the skill requirements of practitioners are becoming more and more detailed. According to the introduction of the Ministry of Human Resources and Social Affairs, the tasks of Internet marketers include selecting related products, designing marketing plans, formulating commission settlement methods, setting up digital marketing scenarios, and promoting the conversion rate of products from attention to purchase.
In this regard, industry experts said that behind the seemingly beautiful work of "web anchor" is the consideration of the comprehensive ability of talents. Live broadcasting requires various requirements such as field control management ability, investment attraction ability, interaction ability, "carrying goods" ability, and official event operation ability. For prospective job seekers, it is necessary to find the correct positioning and improve their ability and quality in order to obtain the survival space in the ever-changing industry.