[Same period] Taiwan entrepreneur Xu Yuge

　　Many Taiwanese businessmen of the second generation will deny some of the concepts and concepts of "creating a new generation." I have always admired that this method is wrong, because only their "1" can you add "0" to the back.

　　[Commentary] Xu Yuge, a Taiwanese girl who lived with her parents in Beijing during middle school, has been living in the mainland for 17 years. From taking the mainland college entrance examination and being admitted to China University of Political Science and Law, to being a starter in Beibu while she was a student, and now becoming an independent entrepreneur who runs a cultural and creative brand, she does not deny help from the second generation of Taiwanese businessmen.

　　[Same period] Taiwan entrepreneur Xu Yuge

　　I frankly say that if there is no such basis (parents), if I really hit it from "zero", it will actually be much harder than it is now.

　　【Commentary】 Xu Yuge's mother Qiu Ziying was once the vice president of the National Taiwan Enterprise Association. She deeply cultivates the cultural industry, and her business layout covers the fields of cultural relics auctions, cultural and creative product design. After graduating from university, Xu Yuge first joined the mother's business. A few years later, with the support of his family, he founded the cultural and creative brand "Taiwan Impression" to introduce Taiwanese products to the mainland market.

　　[Explanation] Xu Yuge said that parents often admonish themselves that serving people with virtue or being able to serve people is two methods based on the company. Therefore, she always has to work harder and harder than the average employee. The cold winter twelfth lunar temple of heaven, participation in product design challenges unknown ... Xu Yuge joined the ranks of grassroots employees from the first day of work, helping the company to explore the development path of the Internet era. In her view, although the parents have certain qualifications and financial resources, the second generation of Taiwanese businessmen cannot be simply defined as the "rich second generation."

　　[Same period] Taiwan entrepreneur Xu Yuge

　　Many people define the second generation of Taiwanese businessmen as the rich second generation. This is a wrong concept. The second generation of Taiwanese businessmen have excellent young Taiwanese executives, as well as young entrepreneurs. Then there is a certain foundation to want to innovate the second generation, so he is a multicultural term.

　　[Commentary] 2020 is the 95th anniversary of the Palace Museum and the 600th anniversary of the Forbidden City. Prior to this, Xu Yuge had repeatedly displayed on the social media the licensed products designed and produced by the “Impression of Taiwan” authorized by the Forbidden City. The launch of cultural and creative products with cultural symbols is the future direction of Xu Yuge's design for "Taiwan Impression". She particularly valued the cooperation with the Forbidden City this time.

　　[Same period] Taiwan entrepreneur Xu Yuge

　　We hope that through the platform of the Forbidden City, we will also integrate the Forbidden City of Taipei with the Forbidden City of Beijing. We also hope to add the Forbidden City of Shenyang to integrate the resources of the Three Palaces with distinctive products and form a new industrial chain.

　　[Commentary] According to Xu Yuge, there are more and more talents in the cultural and creative industries on both sides of the strait. The young people in Taiwan prefer innovative and original products, and mainland practitioners dig deeper into a certain field. The combination of the two will bring cultural creation with the Chinese cultural mark to the peak.

　　Yang Chengchen Li Xuefeng reports from Beijing

Editor in charge: [Li He]