The fixed mode of the guests in "Longing for Life 4" remains the same, but the advertising is really a bit much
Are you longing for a life full of advertisements?
Ai Xiuyu, reporter from Yangcheng Evening News
The fourth season of "Longing for Life" "Caiyun Pian" recently broadcast its first feature film on Hunan Satellite TV. Following the selection of Beijing Miyun in the first three seasons, Tonglu in Zhejiang, and Xiangxi in Hunan, the fourth season of the show will be arranged in Xishuangbanna, Yunnan, where the Dai family is full of style and rich in products.
The cabin is upgraded, the family remains unchanged
This season, the mushroom house hardware has been upgraded again, not only more spacious and welcoming, but also ushered in the biggest kitchen in the history of the show. Benefiting from the climate of Yunnan, the cottage is located in a vast garden with diverse fruits and vegetables. The fields are full of passion fruit, watermelon, papaya, coconut, sugar cane and other fruits. The resident guests are still Huang Lei, He Jiong, Peng Yuchang and Zhang Zifeng, and Liu Xianhua, who is no longer stationed in the program since the third season, has not returned. Huang Lei revealed that because of the epidemic, "Dahua is in Canada and the return date is unknown."
Zhou Xun, who rarely appeared in variety shows as a guest, became the biggest highlight of the first issue. Huang Lei and Zhou Xun, who have collaborated in the TV series "April Day on Earth" and "The Orange is Red", have known each other for many years, and this time is a reunion of the old. In the program, the generous and generous Zhou Xun faced the fact that Huang Lei revealed his "radish hand" and "little stutter", and he didn't care about it, so that netizens called "really like Zhou Xun's character". It is worth mentioning that Huang Lei naturally called Zhou Xun "Niu Niu", but Zhou Xun broke the news that his nickname is not "Niu Niu", only Huang Lei calls himself this. This is the "exclusive nickname" to witness friendship: "Only you, no other people."
The first flight guests will also include the new actors Zhang Jingyi and Guo Qilin who have collaborated with Peng Yuchang on "The Wind Dog's Sky". Tao Hong, Sha Yi, Huang Xiaoming, Tan Songyun, Song Weilong, Wang Sulong, Ren Jialun, Wei Ya and others all appeared in the pilot film. They will go up the mountain with the crowd in the follow-up program to watch the scenery of the tropical rain forest and experience the local daily life.
Animal family, the situation is different
In addition to the attention of entertainers and guests, the current status of the "animal family" in the mushroom house has also received widespread attention from the fans.
Shiba Inu "Little H" and "Little O" are still showing their affection in the mushroom house this season. Their children "pots and pans" found new homes respectively: "Small pot" was still a good boy after being taken away by Zhang Zifeng; "Small bowl" was made into a "fashion princess" by Song Qian; under the cultivation of Zhang Jike, " "Small pot" has become a little expert in dog sports; while "Big Brother" does not change his naughty, after he went to Wang Luodan's house, he upgraded from "eating machine" to "dismantling expert".
Huang Lei revealed in the trailer that the goat "Tianba", which was loved by the audience in the previous seasons, had passed away due to dystocia at the beginning of the year, while "her" son "Little Dot" has grown into a healthy lamb. Many fans were sad about this, and the death of "Tianba" was once on Weibo. In the middle of the night on May 1, Chen He posted on Weibo to mourn: "Tianba, and Laodian are in another place, and have to be always happy!" The goat that was brought to the mushroom house during the one-season show was also named by Chen He. In July 2018, "Old Point" died of acute gastroenteritis, and its Weibo stopped updating. Today, the "Tianba" Weibo also announced that it has stopped. Many netizens left the message: "I want to continue to be happy after I'm gone!" He Jiong also commented specifically on the "Tianba" Weibo, calling it "Cub", and thanking him for the beauty he brought to everyone.
There are new friends in the backyard of the mushroom house-a pair of blue peacocks. He Jiong began to try to name the peacocks "big broom" and "small broom", and finally the two words with colorful characteristics of "Caiyun" and "Southern" became their names.
Advertising screen, the most history
The new season starts, making the old fans feel cordial, but it is also accompanied by a lot of controversy and vomiting.
The fourth quarter ushered in the most advertising since the program began-as many as 14 brands, covering beverages, mobile phones, smart homes, automobiles, pet supplies, mobile phone applications, grain and oil and other categories. The duration of each episode is only more than 100 minutes, which means that there will be a round of advertising placement in less than 10 minutes, and the duration is uncertain. In addition, there will be advertisements inserted when the TV and Internet platforms are broadcast.
Huang Lei deliberately gave preventive shots to the audience in the pilot film: "There are indeed many advertisements in this season. I hope the audience and friends will take more care. We try to make it as interesting as possible." The program team also took a lot of thoughts, using a small theater, design dialogue, The new lyrics and other soft implantation methods, but still attracted a big wave of complaints, many viewers said: "It is simply inserted in the advertisement program."
In addition to hard advertisements, the soft implantation in "Longing 4" is also permeable, and even "animal family" can not escape the advertising task-the cow Susu is a "living billboard" that exists to represent the brand. Among the first guests, the newcomer Zhang Jingyi, who is not well-known, is a contracted artist under Zhou Xun's "Dongshen Future". The partner appeared this time, which can be said to be the operation of "the boss brings new people to the program to earn exposure". Moreover, the show repeatedly mentioned Zhang Jingyi and Peng Yuchang's new play, and the attribute of "coming with propaganda task" is also obvious.
Some viewers believe that the variety of advertisements has seriously affected the keynote of the program group's "walking heart and slow life". "I listened to the guest dialogue with real feelings, but I did not expect that the style of the painting changed and it was an advertisement." And many netizens who purposely recharge the VIP site in order to avoid advertisements lamented: "Specially recharged the VIP, or still can not escape the advertising bombardment."