Xinhua, Xinhua, May 12 Telegram title: "Post-80s" non-genetic successor: making Tibetan clothing a darling of the fashion world

  Author Lu Danyang

  "I can never forget the days I lived with my grandma when I was a kid, and it was those days that made me today."

  Zhou Yongrong, 34, is low-drawn with long hair and dressed in an improved light purple Tibetan long shirt. He is busy in the shop in Jiegu Commercial City, Yushu City, Yushu Tibetan Autonomous Prefecture, Qinghai Province.

  The interior wall of the shop is covered with Tibetan carved wooden planks, rolls of fabric are placed on the wooden grid shelves on the wall, and Tibetan accessories such as handbags, headdresses and necklaces are placed on the counter, and the hangers in the middle of the shop are filled with customized Tibetan clothing.

  In 2005, Zhou Yong Lamao graduated from high school and was admitted to a college. "After I was admitted, I was very happy."

  But reality has given Zhou Yong a heavy blow, how to solve the tuition?

  "Can't burden grandma anymore." Zhou Yong Ramao used the vacation time to dig the cordyceps in the pasture of his classmates' home, earning the first pot of gold in his life-5000 yuan (RMB, the same below).

  Study must continue, life must also continue.

  After that, Zhou Yong pulled a cart at the school gate in his spare time and set up a stall, making 30,000 yuan in 8 months.

  At this time, Zhou Yong Ramao reignited his childhood dream, "Yushu is the" town of apparel "in our national Tibetan area. I have loved Tibetan clothes since I was a child. I heard that Linxia, ​​Gansu had fabrics, so I went by car alone. Fabric. "

  Returning to Yushu, Zhou Yong pulls the hair to the tailor, provides fabrics and pays the manual fee, and she sells the finished clothes. "A piece of clothing can earn up to 50 yuan."

  In the following years, Zhou Yonglao had his own clothing store, hired three tailors, and began to learn to make Tibetan clothes.

  "I spent one year learning to measure the size and proof, two years to learn the material cutting, one year to learn the traditional trimming sewing skills, one year to learn the Tibetan shirt making, and then I began to explore the design of Tibetan clothing." Zhou Yong Ramao said.

  So far, Zhou Yong Lamao still remembers the first Tibetan clothing he designed, "That was a traditional high-necked women's high-necked shirt in the ancient Tibetan palace, a 580 yuan, which sold very well. At that time our general shirts did not exceed It ’s 100 yuan, the better one is just over 100 yuan. "

  As a new generation of Yushu, Zhou Yong Lamao integrates traditional Tibetan ethnic costumes into fashion elements and is very popular with consumers. "The first year I started designing a Tibetan clothing I made 150,000 yuan."

  "In 2007, Yushu Tibetan clothing was included in the national intangible cultural heritage list, but traditional Tibetan clothing is characterized by long sleeves, wide waists, and large plackets, which is not suitable for modern people to wear in daily life." Zhou Yong Ramao said.

  "This white Indian linen short coat, based on the traditional Tibetan ladies' shirt, has improved the neckline and cuffs, and it is more sophisticated in cutting, which can show the charm of Tibetan women under the premise of ensuring comfort." Zhou Yong Ramao said that the sleeves of women's shirts in traditional Tibetan clothing are about 40 cm longer than ordinary sleeves, which is extremely inconvenient in modern life.

  In 2012, Zhou Yong Ramao established Yushu Abu Gaga National Costume Industry and Trade Co., Ltd., and the Tibetan clothing was sold to Nepal, Lhasa, Chengdu, Xining and other places.

  During the period, Zhou Yong Ramao trained tailors and craftsmen for free in the local area, and the Tibetan clothing she designed also exhibited many times.

  In 2019, Zhou Yong Ramao became the representative inheritor of Yushu's traditional costumes for the intangible cultural heritage inheritance and protection project.

  "The heritage I yearn for is not only the non-heritage clothes placed in the museum, but the new appearance of the Tibetan clothes into our present life, making the Tibetan clothes a darling of the fashion world and costumes with ethnic culture Isn't there more opportunity in today's market? "Zhou Yong Ramao said. (Finish)