- Giorgio Armani: "It is time to reflect and slow down"
As announced in a statement, his lines for men and women both Giorgio Armani and Emporio Armani will be presented in September this year in Milan, although it is still being studied in what format, whether with a traditional parade or streaming, such as made with his previous collection.
Furthermore, the Italian creator has decided to present only one annual collection of his Haute Couture line, Armani Privé, to be held in January 2021 in Milan, at the Palazzo Osini located on Via Borgonuovo. In this parade both winter and summer garments will be shown.
Starting next June, the firm will make its tailoring service available to its clients . This has current garments and from previous collections, which can be individually modified.
"I have been saying for a long time that we would have to slow down. I have always thought that this excessive need to take out more and more collections and special capsule garments responds more to a strong demand from the system itself than to a real demand from customers. This generates parades -pre-collections show in a kind of 'world tour' that saturates the markets with too many products, "Armani told Yo Dona on April 19.
And he added, referring to the pandemic: "This tremendous experience we are going through will leave us with a very important lesson: we must save, and do more and better with less. I myself want to make this concept the model of my business "
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