(Fighting against New Coronary Pneumonia) HKTDC Spring Online Procurement Exhibition attracts 1.4 million buyers worldwide

  China News Agency, Hong Kong, May 7 (Reporter Liu Chenyao) The Hong Kong Trade Development Council (Hong Kong Trade Development Council) announced on the 7th that in response to the epidemic, the one-month "Hktdc.com Procurement" spring online procurement exhibition ended on April 30. , Attracting nearly 1.4 million online buyers from around the world to browse and purchase, successfully assisting suppliers to secure new customers and orders.

  It is reported that the Hong Kong Trade Development Council has conducted an online questionnaire survey with participating Hong Kong businessmen, and found that many Hong Kong businessmen are interested in increasing the use of online channels for publicity, and considering increasing the promotion budget and hoping to learn more about the "HKTDC Procurement" platform and related Details of Hong Kong SAR government funding. The common problems encountered by the interviewed SMEs are how to plan and carry out online promotion, required resources and effectiveness management, expand overseas markets and reach target buyer strategies, and content creation skills such as product photography, etc. The platform just helps Hong Kong businessmen solve these "pain points".

  Zhou Qiliang, vice president of the Hong Kong Trade Development Council, said that this online procurement pilot program has broken through the restrictions imposed by the implementation of customs clearance measures in many countries and the cessation of the real economy, and effectively assisted more than 22,000 suppliers to contact buyers everywhere. "Under the epidemic, more than 2,500 exhibitions have been postponed or cancelled worldwide, and the demand for online procurement has surged. Therefore, the Hong Kong Trade Development Council decided to hold an online procurement exhibition every quarter this year. The" Summer Online Procurement Exhibition "held next month will cooperate with nine entities. The 'Summer Sourcing Exchange' of the exhibition. We believe that the two can complement each other and maximize the synergy, helping SMEs to promote new products in a comprehensive manner under difficult operating conditions. "

  As the epidemic shows signs of easing, the above-mentioned "Summer Procurement Exchange" of the Hong Kong Trade Development Council will be held at the Hong Kong Convention and Exhibition Center from July 25 to 28, providing a one-stop cross-industry procurement platform, presenting lighting, electronic products, information technology, Medical and health care products, home products, fashion, home textiles, gifts and printed products, etc., allow global buyers to replenish their inventory. The Hong Kong Trade Development Council has also launched a series of omni-channel promotion services (O2OPackage), allowing SMEs to participate in physical exhibitions and online promotion through product display. Zhou Qiliang said that after subsidized by the Hong Kong SAR government, in addition to half-price concessions, local enterprises can also apply for the optimized "BUD Special Fund" and "SME Marketing Fund" to subsidize other exhibition expenses. (Finish)