The audience does not go out, the actor is capable, a performance attracts a large number of fans
, and the live broadcast breaks through the niche circle.
Our reporter Niu Chunmei
In the "May Day" holiday just passed, there was no offline performance in Beijing, and the theater door was still closed, but the audience was not lonely. The live broadcast of various online performances, let alone lively. You can watch the live broadcast of Peking Opera actors, you can follow the footsteps of Zhou Tao to visit the National Grand Theater, you can also listen to a folk music concert on the night of Lixia, and of course there are many stars "believe in the future" online charity ... line Because of the epidemic situation, the live performance on the show was heated up during the festival, giving the long-dead performance industry a flash moment.
Hardcore live broadcast, click hundreds of millions to break through the circle
Unlike the live webcasts that we are familiar with in the past, the live broadcasts of performances by regular college groups and well-known artists appear to be very "hardcore" and full of dry goods.
The hottest live broadcast of this holiday is the two consecutive days of "believe in the future" online charity performances, Faye Wong, Zhou Xun, Pu Shu, Li Yuchun, Cai Xukun, Chen Weiting, Deng Ziqi, Rocket Girl, Li Ronghao, Mo Wenwei, Mao Zhuan, Ren Xianqi ... The long list of artists that are preferred by several generations is enough to "witness history" and shows the role of the artists. Not to mention, the audience can also see the side that the stars can't see on the concert stage, and even see their collection of musical instruments.
Beijing Performing Arts Group's first online performance season began live broadcasting on the evening of May 5, and the first appearance was the Beijing National Orchestra. The performance was anchored by the famous erhu player Chen Jun and Yu Haiyin, the head of the string music of the orchestra. The content of the performance is also a combination of Chinese and Western. ", There is no lack of classic folk music works like" Summer Palace "and" Happy Melody ". In a relaxed atmosphere, more audiences are familiar with folk music.
Both folk music and classical music are relatively minor performances, but the online platform gives them unlimited possibilities. The "Summer Night" concert was broadcasted through the Beijing Daily client, Kuaishou, Douyin, Station B, and CCTV platforms. The number of viewers reached 8.3 million, and the number of likes exceeded 1 million. The number of online hits of the "Spring Online" concert series at the National Grand Theater exceeded 160 million, and the number of single hits for the fourth "Spring Hug" held during the "May Day" period reached nearly 50 million.
Value-added performances, anchors have knowledge
Because it is in the water test stage, most of the online live performances are currently free of charge, and even more value-added is that most of them are accompanied by surprises.
In the past, when going to the theater to watch a performance, the audience often went straight to the performance and did not know much about the theater itself. The National Grand Theater invited a famous host, Zhou Tao, as a tour guide. Before the live broadcast began, I took you to visit the familiar and strange National Grand Theater. What are the stories of the sculpture group of musicians at the National Grand Theater and the huge table and two chairs at the entrance of the theater? The huge dome is so large that it can cover the entire workers stadium ... . After the performance starts, Zhou Tao will also share his feelings and some knowledge of classical music with the audience during the change of musicians.
In the live broadcast of the Beijing Symphony Orchestra, the audience can learn many "cold knowledge" and behind-the-scenes anecdotes. In the live broadcast process, Chen Jun, the folk music guest on the guest host, will intersperse and tell you a lot about folk music. Many people think that the musical instrument Nguyen in folk music looks like a guitar. The anchor will tell you that it is actually a guitar like Nguyen. After all, Nguyen has a history of more than two thousand years.
In addition to listening to the wonderful performances of actors, in the live broadcast of "Xue Le Hui" on the CCTV Drama Channel, you can also watch how actors put on makeup in the "Cloud Play" section. In this live broadcast, the rights of the audience are exceptionally large. If you want to listen, you can order anything, and the famous actors who will participate in the live broadcast will follow your instructions for a while. The young Peking opera actor Zhang Jianfeng originally wanted to give the audience a few paragraphs from easy to difficult at his own pace. Who knows that the audience will come up with "Secret Stream", although he is a little dazed, he has to follow The meaning of the audience comes.
Actors grow and discover their potential
"Fang Xu is so fun, let him preside over next time!" In the live broadcast of "Xue Le Hui", Qiu Pai's face actor Fang Xu got the essence of the live broadcast, spoke actively, and sang actively, let the audience pass the addiction, and also picked up fun . As the audience wished, the next live broadcast of "Xi Le Hui", he really wanted to temporarily host the host Zhao Baole.
Do n’t look at Fang Xu, he is very enthusiastic, but this is really his first live broadcast, “I ’m also the first to find that Peking Opera can still be so fun!” He said, Peking Opera people really lack a relaxed and easy network anchor, "We are accustomed to wrinkling eyebrows and lip curling when we are on stage. It is not easy for people to watch." In this live broadcast, he not only introduced the knowledge of opera, but also told everyone a lot of behind-the-scenes footage, and the atmosphere was exceptional active.
For Haiyin, the "Summer Night" concert was a live performance of the group and her own growth. "I am not only a host, but also a live director. Not only do I need to know what I am saying, I have to hold on to the words of teacher Chen Jun, and I also need to remind myself to pay attention to the plane ..." This live performance let her experience in life Many for the first time. "I can really feel my growth, and my consciousness is changing."
It is not just the actors who grew up, but also the courtyard behind them. After the "Spring Online" series of concerts, the National Grand Theater announced that the "Sounding Summer Flowers" series of online concerts will be launched in May and June; Beijing Performance Group will also start after "Summer Night". More online performances were launched, including the original large-scale ethnic orchestral suite "Middle Axis" and May 20th "Cloud Song", the theme of the non-legacy live broadcast.
Dong Ning, assistant general manager of Beijing Performing Arts Group, believes that Beijing Performing Arts Group is not just opening an online performance, but also constructing a new performing arts ecosystem. Under the different audience groups, build a loyal relationship, let understanding become love, and finally bring online and offline together, so that our performances and marketing are no longer blind. "