"Little Deer Emotions" platform chaos students spend tens of thousands of "chasing love" tutor teaching PUA
Some of the tutorials provided by the tutors contain bad PUA features; there are joint rights protection of the students, and the platform and the tutor team involved cancel the contract after the alarm
A screenshot of an internal group chat flow from Changchun New Thought Education Consulting Co., which was once stationed in the "Little Deer Emotions".
"Sister, hurry and get the money back, this is actually a scam."
If it weren't for the "emotional mentor" of "conscience discovery", Li Qing, who spent 51,388 yuan to purchase the emotional recovery service, was immersed in the dream of recovering his ex-boyfriend.
Li Qing's emotional recovery service was purchased on the "Little Deer Emotions" platform. This is an online service platform that provides services such as marriage recovery, love teaching, and emotional counseling. It claims to have 12 million registered users. More than 3000 people. Public information shows that "Little Deer Emotions" has raised hundreds of millions of yuan in multiple rounds of financing.
Because of this, Li Qing believes that through the "fawn emotion", he can "make love what he wants" as the platform advertises. Li Qing is not alone. People who have similar experiences with her once built a 500-person WeChat group to protect their rights.
On the "Little Deer Emotions" APP platform, there are live classes set up by various emotional teams or companies, whose content involves taking orders, redemption, separation of third parties, etc. Students buy emotional instructors at prices ranging from thousands to tens of thousands Service. However, the Beijing News reporter found that in addition to the payment of fees by students, some of the settled teams set up special words to delay the refund of the platform for the promotion of the "15 days of unsatisfactory refund". In addition, some of the "emotional mentors" on the platform also have no psychological counseling qualifications. In order to solve the problem of holding certificates, "Little Deer Emotion" also cooperates with public welfare organizations to train and issue certificates. The Beijing News reporter noted that the tutorials and emotional guidance provided by some tutors on the platform include the publication of false identities and the status of fake circle of friends to attract attention of the opposite sex. They have typical PUA bad characteristics. Some learning materials are even full of pornographic content. .
After some victims called the police, "Little Deer Emotions" released the cooperation relationship with the mentor group involved, and the police are still investigating the situation.
Private custom
Woman spends 50,000 yuan to "restore emotions"
Ten months after breaking up with her boyfriend, Li Qing still wanted to reunite.
After seeing that the "Little Deer Emotions" had an "Emotion Recovery" course in the push advertisement, Li Qing tried to retrieve his ex-boyfriend through the service of this platform.
"Little Deer Emotions" is an online service platform that provides services such as marriage recovery, love teaching, and emotional counseling. It claims to have 12 million registered users and more than 3,000 professional consultants.
In a live broadcast of the "Little Deer Emotions" app, I have not heard the story of Li Qing and his ex-boyfriend. A self-proclaimed "emotional recovery tutor" by Liu Zhe concluded with Li Qing: "You broke up because you He ca n’t speak and his emotional intelligence is not high. ”Liu Zhe told Li Qing that there is no irreversible ex-predecessor.“ As long as you boldly try and follow the teacher ’s method, you will be able to successfully compound with your ex-boyfriend for about a month. ”
This mentor belongs to the "Eweller Education" mentor team of Changchun New Thought Education Consulting Co., Ltd. and is one of the "Little Deer Emotions" stationed in the mentor group. As an online platform, the "Little Deer Emotions" APP has a number of mentor teams similar to "Aiweier Education".
"'Little Deer Emotions' and Taobao's sales model are the same, just a platform responsible for drainage, and the platform is divided into consumer tuition fees with other settled merchants." Kong Weiwei, a non-bad PUA person and founder of "Little Red Riding Hood", said.
To get the teacher's "one-to-one personal customization" plan, the first is to buy the course, 12888 yuan. In further communication with the emotional tutor, Li Qing learned that the so-called salvage course was actually a tutor who arranged a stranger to match the two who had broken up by adding the WeChat of his ex-boyfriend.
The professional skill certificate of "First-level Emotional Nursing Officer" sent by the instructor Ruhui to the reporter. The reporter inquired about the industrial and commercial information of the three institutions on his certificate, and they were not qualified for certification related projects.
Li Qing questioned that this was not worth more than 10,000 yuan, but the mentor replied because of professionalism and science.
One week after paying 12,888 yuan, mentor Liu Zhe told Li Qing that her ex boyfriend was not easy to communicate and needed another mentor to talk in depth and asked Li Qing to pay another 25,000 yuan.
Since then, Liu Zhe has asked Li Qing to reimburse his travel expenses and gift fees to his ex-boyfriend's house. Three months later, Li Qing has paid 51388 yuan through the "Little Deer Emotions" APP tutor. Li Qing ’s instructor asked for an invoice, a meeting photo with his ex-boyfriend, or a chat screenshot, but the instructor refused on the grounds of the company ’s regulations, saying that he could not show it to the customer, and the customer should not ask the ex-boyfriend.
At the end of April last year, Liu Zhe of "Conscience Discovery" told Li Qing via WeChat voice chat that this was a scam and asked her to quickly chase back the money. On the same day, Li Qing sent a text message to his boyfriend to verify, and got a reply: "No one has added my WeChat in the past six months. I ask you not to believe that these organizations have helped you save me. I am really helpless like you. I am completely disappointed with you. "
Li Qing said that he was deceived, and his wealth was empty.
Chat trap
Instructors use fake information and fake status to attract opposite sex
Li Qing joined the WeChat group of 500 human rights defenders after reporting to the police.
These men and women who claimed to have been deceived because of emotional problems summed up the reason as follows: because of feelings, impulsive consumption.
They have a common "quilt routine": after a simple inquiry, the tutor urges the students to pay for the course; the emotional tutor sends them some soul chicken soup and "love template", the course price ranges from thousands to tens of thousands of yuan; first Induce students to submit a low-priced course, and then let them pay for the upgrade step by step.
The so-called "one-to-one personal customized solution" of the instructors is actually the same. Li Qing told the Beijing News reporter: "All the courses have something in common, which is basically 'talk on behalf of', 'secondary attraction', and enhance personal charm."
In the courses provided by these instructors, the "second attraction" and "promotion of personal charm" all have the shadow of PUA chat traps.
The so-called PUA means "talking to an artist." The more common domestic saying is that, through various means, one person is determined to obey another person. First of all, it is to fabricate false identity information or living conditions to attract the attention of the other party.
44-year-old Wang Ling encountered a similar situation when purchasing the "Catch Love Angel Team" love course on the "Little Deer Emotions" app.
The instructor's love course with a price of 3688 yuan is "Teach you to fall in love, improve emotional intelligence, and identify men. Just follow the method of the instructor and find a boyfriend to get married within a month."
Starting from the "down payment" of 1688 yuan, the instructor kept asking Wang Ling to add money to upgrade the course within a month, and it eventually cost 4,500 yuan.
Wang Ling recalled that after receiving the money, the emotional tutor issued more than ten PDF files, and asked Wang Ling to write down what he read after reading it. "A document with more than 100 pages will only let me watch it for a few days, and it won't be completed at all," Wang Ling said. "I tried to write a feeling for the tutor after reading, but the tutor ignored me and felt like I was playing with me."
Wang Ling complained to the deer platform that the mentor mentioned above, the team of "Chasing Love Angel" changed her for her.
The newly-changed female tutor asked Wang Ling to be shaped like a twenties, change the WeChat profile picture, take photos of drinking wine, attending a reception, holding cats and dogs, and send them to the circle of friends. "The purpose is to attract you and explain your social circle. Wide and colorful life ".
In fact, 44-year-old Wang Ling, an ordinary employee of a company in Wuwei City, Gansu, has never been in love. As she grew older, she wanted to find a male with good moral character until she got married.
Some emotional tutors have also been questioned about the method of "sex attraction". The specific content is also to allow students to produce false life conditions and fake materials to create students' lives in the "social upstream" to attract opposite sex. After summing up experience with dozens of victims, Li Qing concluded that "this is the PUA method."
Refund is hopeless
The platform and tutor kicked each other's balls and dragged past the refund period
Even if the students feel that they have been cheated, it is not easy to get the money back.
Zhang Xiaomei, a lawyer who has long been concerned about the Marriage and Family Law and the marriage and love industry, told the Beijing News that in the second half of 2019, he has received hundreds of reports of similar difficulties in refunding fees.
On May 4, a reporter from the Beijing News logged in to the Black Cat Complaint Platform and searched for the keywords of "Little Deer Platform". A total of 379 complaints appeared. Among them, refund and tutor qualification issues became the most frequently complained words. A total of 650 complaint contents, refunds, and compensation explanations have become high-frequency words on the Ju complaint platform.
Wang Ling also asked for a refund. She complained to the team of "Chasing Love Angels" on the "Little Deer Emotions" platform, but was eventually rejected. The reason given by the customer service was: "I sent you the information."
Li Qing complained to the "Aiweier Education" mentor team of Changchun New Thought Education Consulting Co., Ltd. on the "Little Deer Emotions" platform and demanded a full refund, which was also rejected by the other party on the grounds that it passed the "10 Five days unsatisfactory refund "deadline. Then I asked the customer service of the platform, which declared that "you are cheated by the other company, not our platform".
Wang Mingwei, a mentor who once settled in "Little Deer Emotions," told the Beijing News reporter, "The Little Deer platform will charge 20% of the student's total fee as the platform's profit fee, and the other 80% is the income of the mentor team."
Wang Mingwei provided the reporter of the Beijing News with an internal statement of an education consulting company that said, "If the student makes a refund within the first 15 days, inform the student that your money is all from the deer platform, and the refund can only be found The deer platform, after 15 days, will not retreat. "
On the "Little Deer Emotion" platform, many products and services are marked in a conspicuous position as "platform guarantee · 15 days unsatisfactory refund". According to popular understanding, it is definitely a full refund if 15 days of unsatisfactory service. However, at the bottom of the payment interface, there is a line of small letters that reads "Little Deer Platform Third-Party Service Agreement". This agreement describes the various refund situations and refund ratios in detail. The very important sentence is "to provide services" 'S consultant negotiates a refund ", which means that consumers must obtain the consultant's consent before refunding.
"In order not to allow the students to file a refund within fifteen days, the tutor will try to delay the time as much as possible," Wang Mingwei said. "In this way, the student's money will not be refunded. Even if the other party complains, there is also a guarantee of the deer (fawn emotion)."
In June 2019, Li Qing called the police in Nanjing, where he lives. At the same time, "Little Deer Emotions" and Changchun New Thought Education Consulting Co., Ltd. cancelled their cooperation, and the "Aiweier Education" mentor team that charged Li Qing more than 50,000 yuan disappeared.
Li Qing, who was unable to get in touch with his mentor, repeatedly called the "Little Deer Emotions" customer service, and after complaining for more than a month, the customer service told her, "It can be refunded 10,000 yuan."
After Li Qing reported the crime, he also cooperated with the police to investigate the involved Changchun New Thought Education Consulting Co., Ltd., "all ran away."
"There are a lot of companies complaining about 'Lulu Emotion' because of complaints." Wang Mingwei said that as long as the money is available, there are not many mentors.
Capital question cloud
Cooperate with the foundation to verify that "the wallet has been handed in"
Because of fear of an accident, Wang Mingwei resigned after the Spring Festival this year. "This circle is too chaotic. Anyone can come in. As long as you are fooling people, you can become an emotional mentor after simple training."
In the advertisement for the consultant recruitment of "Little Deer Emotions", it also clearly marked "Whether you are an industry white or a leader, as long as you are interested in the emotion industry, we help you complete your dream of monthly income of 300,000."
Wang Mingwei, a mentor who once settled in "Little Deer Emotions", did not have the qualification for psychological counseling. He told the Beijing News reporter, "At the beginning of the Little Deer platform, even the industry Xiaobai can settle in, but later began to require a certificate to work. Cooperate with some public welfare organizations to issue professional certificates for instructors, but the certificates are basically handed over to wallets. "
In the "Little Deer Emotions" APP, to apply to become an emotional tutor, you need your name, mobile phone number, WeChat account, city, and team name; you can choose four business types: chat skills, love dropouts, relationship repair, marriage and family; submit a consultation Teacher qualification certificate, but there are also three options for the relevant qualification certificates, namely "no", "existing" and "in process".
The staff of "Little Deer Emotion" told the Beijing News reporter that when recruiting mentors, they need to use the studio or the established company as the unit to settle on the platform, and the mentors need to have relevant certificates. "There is a psychological counselor certificate or a qualification certificate issued by an industry association; or a related professional qualification certificate overseas, one is also acceptable," the above-mentioned staff member said, "If there is no relevant certificate, then find a commissioner to match."
The reporter from the Beijing News contacted a recruitment specialist of "Little Deer Emotions". The commissioner said, "As long as you have sales experience, you can go to work after our training, and your qualification certificate can be tested slowly." Subsequently, the commissioner recommended to the reporter of the Beijing News Shenzhen Jingan Spiritual Care Foundation said, "This is our cooperative unit, and it can be easily verified by paying for training."
The Beijing News reporter found Ruhui Teacher Ruhui Emotion on the “Little Deer Emotion” APP. The certificate of “Class 1 Emotional Nursing Career” presented by him was also covered by Shenzhen Jingan Spiritual Care Foundation, Shenzhen Psychology The official seal of the consulting industry association and Shenzhen Emotional Care Center. The reporter of the Beijing News inquired about the business information of the three institutions on his certificate, and they were not qualified to certify related projects.
However, a veteran of the marriage and love industry told the Beijing News reporter, "In the marriage and love industry, only two certificates are recognized by the national second-level psychological counselor and the national third-level psychological counselor.
According to insiders, "Little Deer Emotions" once donated to the charity organization "Shenzhen Jingan Spiritual Care Foundation", and its founder Wu Jiamin was also the deputy chairman of this foundation.
A staff member of the Shenzhen Jingan Spiritual Care Foundation also confirmed the above statement, saying that the Foundation and the "Fawn Deer Emotions" do cooperate, and the Foundation can award the vocational skills of "Emotional Nursing Staff" to the mentors who are stationed in the "Fawn Deer Emotions" certificate. A staff member of the foundation responsible for the training of "emotional nurses" told reporters that the mentor who trained the deer can register for the exam and issue a certificate for only 1499 yuan. The registration link sent by this staff member clearly shows: "Little Deer Emotion requires practitioners who undertake psychological counseling to participate in the training, obtain a priority dispatch of the Emotional Nursing Career Qualification Certificate, and will serve as the qualification requirement for employment in the future."
"Online mobile phone listening classes, as long as you listen carefully, there is generally no problem," said the staff.
Kong Weiwei claimed that the "Little Deer Emotion" invested money in the Jingan Fund, and the Jingan Fund helped the model of training and certification, which can be seen as the use of public welfare to make money. In many countries and regions, this model is not allowed.
PUA shadow
Private customized package includes emotion control content
On the "Little Deer Emotions" platform, many love tutor teams provide love templates, as well as online live recommendation techniques, dating, verbal flirtation, and physical contact, all with PUA shadows.
Almost every male and female student who buys the "Sniper Goddess" and "Love Teaching" courses will be asked by their instructors to go to high-end cafes, take photos of their friends with their pets, and self-packing methods are highly consistent with the early PUA methods.
Luo Xia emotion Ruhui tutor introduced to the private customized course package sent by the Beijing News reporter. The package is divided into A, B, and C, and the price is 3800 yuan, 5800 yuan, and 8800 yuan.
Package A includes: mentor group analysis of the client ’s own situation, psychological analysis of the user itself, psychological analysis of the target, development of emotional management plans for the problem, construction of professional personal image guidance, learning of emotional skills information courses, construction of personal charm framework 、 Emergency guidance, voice and telephone communication with instructors, and advanced chat based on changes in circumstances; Package B is added, dating process design, gender difference learning, and gender management courses; in Package C, the content begins to change to: reverse core values, master emotion Take the lead and make the target dependent; guide the target to invest time, energy, feelings, money, etc., and let the other party die; long-term relationship management.
A mentor named “Mr. Liang, Gold Emotional Analyst, Xiaolu Headquarters” on WeChat released a short video of the circle of friends on April 26: under the flashing neon lights, a male student hugged a tall woman, following the rhythm of music Swing the body ..., the instructor accompanied the text: "The student hugged her sister and jumped, and the instructor took the student to control the field Chengdu".
Wang Mingwei revealed to the Beijing News reporter that the relationship between the tutors stationed on the platform of "Little Deer Emotions" and PUA, "changing soup without changing medicine, is at most a new variant."
After Li Qing called the police, the former mentor Liu Zhe sent her a screenshot of the company's internal WeChat group. The company leader Yu Mou posted a message in the group: "Warning everyone, everyone is in a boat, and it is not good for anyone if the boat is overturned. If anyone reveals a secret, everyone has to go to jail. "
"Fawn"
Business experience from PUA to emotional consulting company
The connection between "Little Deer Emotions" and PUA is not limited to the mentor team.
The operator of "Little Deer Emotions" is Beijing Charm Power Education Consulting Co., Ltd. The founder Wu Jiamin was the first PUA god "tango" on the PUA website in China. Before the establishment of "Little Deer Emotions", Wu Jiamin founded a bad boy academy claiming to be "new generation PUA".
In 2012, Wu Jiamin established "Beijing Charm Power Education Consulting Co., Ltd.", and the "Little Deer Emotion" was born.
Kong Weiwei told the Beijing News reporter that because there have been too many victims in the PUA industry in recent years, there have been unfortunate incidents that endangered personal safety, coupled with media reports and criticisms of PUA, Wu Jiamin's "bad boy college" (PUA organization) transformation Become an emotional counseling route.
From the PUA "Great God" to the emotional consultation platform "Yi Ge", the "Little Deer Emotion" founded by Wu Jiamin set up a small deer charity foundation to get rid of the PUA label. But the Beijing News reporter found that this foundation was not registered in the civil affairs department.
The person in charge of "Little Deer Emotions" has declared in many public places, "Public welfare foundations, governments and other institutions cooperate to solve the market with huge emotional needs in China." Wu Jiamin once said that this market has billions of scale.
In June 2017, the "Little Deer Emotion" platform obtained the equity participation of Wuhan Science and Technology Investment Corporation in the guidance fund. Wu Jiamin said, "This is the first emotional psychology service company to receive the government guidance fund."
Although some customers are complaining one after another, "Little Deer Emotions" is growing in the emotional consulting industry. According to public information, it has received multiple rounds of investment and a valuation of more than 100 million.
Wang Mingwei, a mentor who once settled in "Little Deer Emotions", told the Beijing News that the two WeChat public accounts originally registered on the Little Deer platform, "There is one called" Mr. Deer Emotions ", which specializes in PUA's sister skills."
A reporter from the Beijing News found that the WeChat public account "Mr. Xiaolu Emotion" uses "sharing girls and methods for improving charm" as an introduction. The account was suspended for violation of the "Administrative Regulations on Internet Account Public Account Information Service".
Kong Weiwei said that after the transformation of the "Little Deer Emotions" platform "is equivalent to a sales platform. The gathered PUA mentor team is in it. Once he is reported, he can put the responsibility on the mentor team." Kong Weiwei said, "This kind of platform may be more harmful. For example, Xiaolu was reported by a student, and the investigation was a dispute, ranging from losing money to receiving administrative penalties and fines. This has little effect on the capital behind it. "
(At the request of the interviewee, Li Qing, Wang Ling and Wang Mingwei are all pseudonyms)
Beijing News reporter You Tianyi