The world of fashion and beauty has the ability to change rapidly, which is driven by the threads of this global industry on the one hand, and the cries that spread like fever on social media platforms, and the strength of the influence of young people in changing all of this according to what he deems appropriate on the other hand, and from all this interesting chaos, this presents The page is a quick and selective look at what can be appropriate for Gulf women in particular, and Arab in general.
Prepared by: Nada Al-Zarouni
nali@ey.ae
Accessories «Swarovski» are one of the oldest and oldest brands that won the approval and tendency of the Gulf community in general, as they were throughout its history, different and always new, and still able to form part of the society’s inclinations with an endless number of decorating options, high-quality accessories and implementation. On the occasion of the blessed month of Ramadan, the brand launched a special and diversified collection of universal accessories between softness and luxury, and a campaign that used a number of influential faces, led by influential leaders and Kuwaiti fashion blogger Noha Nabil, which has the follow-up of more than eight million people, in addition to influencing Nouf Nabil And Dima Al-Asadi, who presented the new group of formations, each taking a special idea, spirit and meaning, which shines a light on all of the bonds of friendship, giving, and priceless love.
Nasser Suleiman, Managing Director of Swarovski in the Middle East, said, "The scene of self-reflection, communication, friendship, giving and gift exchange is the most dominant of this blessed month of the year. Our jewelry collection for the blessed month of Ramadan gives both significance." And the style of any look, encouraging women in the region to express themselves and show the strong and distinctive ties with family members and friends who mean the whole world to them ».
Through the three influential faces of the campaign, not only do the brilliant girlfriends express the close relationship between them, but they also show how precious childhood memories between them have transformed into beautiful and entrenched traditions throughout Ramadan and for many years dear to be spent together. In highlighting the importance of family and friendship, Noha Nabil said: “I feel excited being part of (Swarovski) campaign for the month of Ramadan this year, especially since I will be accompanied by the two closest people to my heart, my sister Nouf and my friend Dima. At a time when we are all concerned with our lives, comes Ramadan to restore friendship with family and friends, who are the world to us. "Swarovski" transcends this message through a sparkling assortment of jewelry and an accompanying campaign.
Ramadan formations
Each of the collection's designs is ideal for wearing or gifting in Ramadan this year, as each design carries a message that expresses friendship and familiarity, and is characterized by elegance, sophistication, ease of wearing, and flexibility, and can be worn individually or together in layers, which gives women the opportunity to enjoy Try different looks. The group presents concepts that were based on designs that formed a variety of combinations to suit different tastes, including the concept of "friendship", which turned into a necklace from which this noble word hangs in Arabic, and consists of a chain sparkling in golden tones, where it is decorated with Swarovski crystals encrusted with Pavé style and catching attention. This piece embodies an ideal gift idea for a sparkling look.
In addition, the brand presented the concept of the "palm tree", which is associated with all its glory and originality with Arab and Gulf society. The palm tree designs, which are inspired by the spirit of the region, give a special beauty, a touch of the splendor of nature and a great amount of sparkle to the daily views, and the design is characterized by a bracelet Sparkling with adjustable lock and sparkling necklace embellished with green Swarovski crystals.
The Ramadan month collection also includes 10 designs from the Stunning Collection, which re-photograph the ginko leaf, a symbol of hope, peace, strength and longevity, in a sparkling style. This group also includes contracts, comments, earrings, wristbands, and brooches or brooch, all of which are studded With sparkling Swarovski crystals that shine with every movement.
The Swarovski Ramadan campaign jewelry collection is available at Swarovski.com.
One of the oldest and most respected brands of the Gulf society.
The new group is made up of combinations that each take on a special idea, such as friendship, giving and love.