[Commentary] As a skill of painting and embroidering various costumes of the royal and inner courts during the Southern Song Dynasty, Nangongxiu, China's intangible cultural heritage, is now mainly producing drama stage costumes and star Gaoding costumes. Due to the epidemic, the demand for theater stage costumes has been greatly reduced In response to this situation, Wang Shenghong, a non-genetic successor of Nangong Show, and his team applied embroidery to the production of face masks, and sold the face masks overseas, which aroused many people at home and abroad.
On April 29th, the reporter came to the factory in Nangongxiu, Hangzhou, Zhejiang. The workers in the factory were busy in an orderly manner. The reporter saw that it took many procedures to complete the production of a mask. Wang Shenghong, a non-genetic inheritor of Nangong Show, introduced that making masks using non-heritage techniques was also inspired by ancient Chinese masks. While giving ancient masks new functions, it can also promote the intangible cultural heritage of Nangong Show.
[Same period] (Nan Gongxiu non-genetic successor: Wang Shenghong)
Because the mask is an ornament used by women in ancient China, it is also a source of inspiration. We (feel) can make it into a fashionable mask, covering the nose and mouth, except for the eyes. , This has achieved the purpose of dust and bacteria. It's that we take old things and some cultural things and dig them out again, and then we (consider) how to use them in life, so in fact we have done a very interesting work for the past and present.
[Explanation] Wang Shenghong said that intangible cultural heritage should not only be expensive and refined crafts and souvenirs, but only by applying the non-legacy skills to the products that people need daily, can the non-legacy be better inherited The legacy is more valuable.
[Same period] (Nan Gongxiu non-genetic successor: Wang Shenghong)
Any of our creativity and design are inseparable from our lives and "people-oriented". We should use such a product that can be used in life, and then (consider) how we effectively associate and integrate our non-legacy culture and non-legacy skills with products, and then in this way, we can create this A product with temperature, non-legacy skills, feelings and stories.
[Commentary] It is understood that the embroidered masks designed and manufactured by Wang Shenghong and his team currently have more than 60,000 monthly sales worldwide. According to Wang Shenghong, practical non-legacy products can be promoted faster, and non-legacy products themselves can also carry many other "Story" Chinese culture. Wang Shenghong said that he hopes to make the non-legacy product portfolio more elements and go to the world, let more people understand the Chinese tradition, and hear Chinese stories.
[Same period] (Nan Gongxiu non-genetic successor: Wang Shenghong)
Non-legacy involves our food, clothing, housing, and travel. We hope that through some effective combination of all walks of life, we can export it through a series of things, because telling our Chinese stories well Good memories of China, so that more people in the world who love our Chinese tradition can see our more exciting, modern and cultural products.
Trainee reporter: Wang Weichen reports from Hangzhou
Editor in charge: [Li Ji]