China News Service Client, Beijing, April 29 (Ren Siyu) During the epidemic, the film and television industry was temporarily suspended. There are still film and television projects that have not yet been started and resumed. How do you view the future of the film and television industry? How to develop a new situation in To C (for audience) while keeping innovations in To B (for platform)?

　　On the 28th, at the 26th Beijing TV Program Fair "Young Producers Forum", Guo Jingyu, director and director of the Youth Working Committee of the China Association for Production, Bai Yizhen, executive deputy director and producer of the Youth Working Committee, iQiyi · Yi Feng Weiwei, general manager of the artisan studio, Liang Chao, chief producer of "Twelve Hours of Chang'an", Dong Guanjie, founder of Qishuyouyu, and Zhang Yu, co-founder of Yingmei Media, launched online exchanges and discussions on related issues.

The 26th Beijing TV Program Fair "Young Producers Forum".

Talking about the film and television industry under the epidemic:

Be cautious and pessimistic, no network cinema can replace

　　In the spring of 2020, due to the impact of the New Coronary Pneumonia epidemic, several film and television crews were shutting down. The broadcast plans for many movies and TV series were also affected, and even a number of film and television companies closed down.

　　Guo Jingyu, director of the China Construction Association Youth Working Committee and famous director, said that the entire team had different plans every month in the first half of the year. Up to now, there are still 150 or 60 people staying in Malaysia. I thought I had escaped In the event of a domestic epidemic, the result was that the news of the closure of Malaysia was heard the day before the start of shooting. Several other new shooting tasks were temporarily put on hold.

Data Map: A movie theater in Wangjing District, Chaoyang District, Beijing is still closed for business. China News Service reporter Hou Yushe

　　In addition to the forced suspension of film and television projects, due to the temporary inability of movie theaters to open, online movie viewing has also become a major change in the film and television industry. Some films have chosen to be screened on the Internet, which has triggered discussions among many people in the industry. Some people think that this is active self-help. Others have commented that this is "rule breaking".

　　Liang Chao, the chief producer of "Twelve Hours of Chang'an" believes that the world is facing the challenge of the epidemic. Everyone chooses to watch online. It is also to meet the audience's viewing needs during the epidemic. In the future, different types of viewing modes will be selected. "Online movies and cinema movies do not conflict. The two complement each other and promote each other. It is a coordinated broadcast model."

　　Zhang Yu, co-founder of BioMedia, also said that it has been said that the Internet seizes the entertainment time of users, and it is no longer the time of film and television content. Then, looking at online movies, one can guess whether the habit of watching movies will gradually develop with the epidemic. The epidemic also made us soberly aware that it is impossible to gain a foothold if it is not a head and does not have competitive content. "

Data Map: A movie theater in Wangjing District, Chaoyang District, Beijing is still closed for business. China News Service reporter Hou Yushe

　　During the epidemic, many film and television projects were interrupted and the company shut down. Some practitioners felt pessimistic about the future. Several producers who participated in the discussion generally expressed the need to remain rational.

　　Dongshu Guan, founder and CEO of Qishuyouyu, believes that the film and television industry cannot always be in the "summer". The overheated film and television industry in the past few years was a bit serious. "I always think that the content industry is a slow industry, and it is not enough funds. Being able to open a project every day is against the objective laws, and such a periodic adjustment should be done. " He reminded everyone to look at it rationally and be alert at the same time, and try to avoid interference from other external forces when doing content.

　　Director Guo Jingyu said that he has no excessive pessimism, but believes that he should make the worst plan, firmly do the content of online students, and firmly rely on the Internet to create a route that is certainly not wrong.

　　"Whether it was on a TV station or the current network, the content is the same. If we as creators just tell the story firmly, someone wants to read the content, maybe you are not so popular and not so popular on the Internet. Fire, but it will definitely gain the audience, but it may be a niche, and it may become a literary film in the Internet field in the future. "

On the filming of the crew under the epidemic:

Call for research on "epidemic shooting mode"

　　With regard to the film and television industry, Bai Yijing, executive deputy director and producer of the Youth Industry Committee of the China Association for Industry and Commerce, like everyone, believes that he should be "cautious and pessimistic", but at the same time, he also said that he should be "cautious and optimistic", although all said that the Internet broadcast It's a good thing, but there is a fatal problem is that production has encountered a lot of trouble, and many dramas cannot be turned on.

　　If the epidemic does not end for a long time, it will bring challenges to the start-up of many film and television projects, especially some large movies that need to be shot across multiple borders. Although there is a reserve of works in the short term, in the long run, the decline in the operating rate will also cause the content of the market to appear "out of grain".

　　Dong Guanjie also talked about the practical difficulties encountered in the current shooting. First, after the boot was delayed, the film could not be delivered on time, the shooting plan was readjusted, some costumes were cut off and replaced with modern themes, and the film could be released as soon as possible; Going to the field to do viewing preparations has delayed the plan.

Data map: Hengdian film and television shooting base. Photo by Xi Jinyan

　　Guo Jingyu and Bai Yichang both proposed that a set of modes for safe filming during an epidemic should be explored. "We can jointly find a doctor to make a set of manuals on how to protect, disinfect and test the film crew. It is also possible that each crew will have a detector in a few months. After entering, we will first make nuclear screening reagents and check first. This is our current From the perspective of the association and the Youth Working Committee, it will better help everyone to actually solve the problem. This method must also be recognized by the competent department. As long as this standard is met, the shooting can be started, and we can really solve our current problems. "

　　Several producers also hope that the relevant departments can introduce some support policies to guide the film and television industry to take pictures in a safe and orderly manner, such as "Is it possible that the government will lead and develop a way for us to resume work as soon as possible during the epidemic?"

　　In addition, not long ago, the two associations jointly issued the "Proposal on Practicing Savings, Overcoming Difficulties, and Regulating the Order of the Industry", and put forward proposals to control the production costs of dramas and the main film rewards. Bai Yijing said that the overall starting point of the "Proposal" is good, but some of the prices can not be determined by the industry, such as hotels, restaurants and other expenses, so in the end may cause the crew to "cut themselves", hoping not to "in practice" "One size fits all" can complete a play within a reasonable scope.

Talk about To B and To C modes:

Mining audience needs is important for development

　　In recent years, the development trend of To B (oriented platform) to To C (oriented audience) in the film and television industry has always been a topic of concern to practitioners. People need to work hard.

　　Guo Jingyu believes that in the past, the difference between To C and To B is relatively large. It should be said that To B studies the psychology of the buyer, and To C studies the psychology of the audience or the user. However, he believes that the difference is getting smaller and smaller. The more the content of To C, the more innovative and precise it is. The audience is more and more discerning, and the barrage and scoring will lead to the success or failure of To C. , So when the user requirements are getting higher and higher, the two are getting closer.

　　Bai Yizheng said that what is different from the TV station is that there is a lot of work that needs to be done after the film is online in the Internet era. During the broadcast process, it constantly pays attention to the user's reactions, opinions, and suggestions.

　　He pointed out that for the group, the future must be the era of To C. For all producers, especially young producers, how to preset and find what the audience wants to see is very important. "The epidemic made us start to calmly think about how to develop in the future. The conclusion is that the future is still an era in which high-quality content occupies the top brand. It is very important for the future development to tap the audience's needs and understand the audience's preferences."

Stills of the TV series "Two Worlds".

　　Under the general trend of To C in the film and television industry, talent is the key. Director Guo Jingyu admitted that the more the field of To C, the more difficult, and in the future there will be a lot of creative producers, not only to understand the thinking of the speech story, but also to understand the operation and some Internet-related factors.

　　In terms of talent selection, Dong Guanjie mentioned that first of all, users should be paramount, followed by "small steps, frequent trial and error", and again, it is necessary to keep jumping out of the comfort zone and keep grasping the aesthetic trends of users. Zhang Yu also pointed out that as a content creator, you must have sensitivity and good at length, and at the same time, you must be proactive. First, you can take the initiative to cooperate, and second, you must be in awe of the industry, be respectful of all walks of life, deep The rooted content needs to be attentive and patient, so as to reach a professional level. (Finish)