- Confinement requires, television channels compete imagination to overcome the constraints of the current situation.
- By cutting certain programs in half, TF1 and M6 now end their premiums around 10:30 p.m.
- Programs that end earlier are good news for early sleepers, but not for the impatient enthusiasts.
Teeth, pee and in bed… At 10:30 p.m. During this period of confinement, the television channels decided to shorten their entertainment for various reasons. On the side of Koh-Lanta and The Voice , TF1 is trying to save time to offer a live final (it's missed for the singing contest) while M6 cuts Top Chef because the editing of the season has lagged behind. So in order not to create a vacuum in their program schedule, the channels split their programs in two. For twice the pleasure? It is not as simple to believe the readers of 20 Minutes .
Top Chef's last chance test, which starts at 11:30 p.m., is over! The kitchen now closes at 10:30 p.m. And this reduction in broadcasts is good news for the majority of viewers for the simple reason that it allows you to go to bed earlier. On average, the French only sleep 6 h 42 per night, so it is below the 7 hour mark, the minimum recommended duration for a good recovery. "No need to struggle to see the end of the episode or to record the end with the risk of being spoiled in the morning upon waking," rejoices Sophie. Julien, for his part, believes that “the episodes of many programs tended to end at too late hours, especially on weekdays when viewers are working. With containment, I rediscover the pleasure of watching programs without finding it endless. "
According to internet users, catching up with the end of a replay program is a thing of the past. "It has advantages: we see the end, we can get enough sleep, we don't need to take the time to stall the replay to watch what we missed," enthuses Véronique. And for the night owls, this new television schedule is also a boon. "Now we can choose to do something else in the second half of the evening or watch another program," says Chloé.
26% advertising time on the last Koh-Lanta evening
Yes but here, to sleep more, you have to sacrifice more. Even the best minutes of suspense from his favorite show. This is why we have been able to attend episodes of Koh-Lanta and Top Chef without elimination in recent weeks. "We have to wait another week to find out who was eliminated, it's a shame," protests Claudine, while Elsa thinks "it takes all the interest from the show." "
What particularly annoys viewers is the impression of watching more ads than the program itself, and the numbers don't make them lie so much. The evening of Koh-Lanta on Friday, April 23 was punctuated by 19 minutes of advertising against 53 minutes of unpublished images, or 26% of advertising pages for this single program. "If we remove the time for ads and the summary of the previous week, we rather fall to 45 minutes of broadcasting, which is not normal," says Anthony.
The premiums that end too soon ... and start too late
The problem of the premium start time has been pointed out by viewers for several years . Announced at 9:05 p.m., Top Chef started at 9:10 p.m. last week, and Koh-Lanta at 9:13 p.m. More than shows that end later and later, it's mostly the start time debate among readers of 20 Minutes . “Not many people find their account there. In my entourage, 50% end the programs in replay another evening and 50% complain of having gone to bed too late, "laments Bruno.
Vanessa, too, would like the channels to "review the start time of the programs." »However, on terrestrial channels as on TNT, confinement does not seem to go in this direction. Worse, on April 20, the film Jumanji was launched at 9:35 p.m. on TMC. Some viewers still have hope, like Julien. “It would be interesting to rethink the flagship formats of the channels over shorter durations to gain dynamism. Will the episodes of Koh-Lanta last only 45 minutes next season, like in the United States? We seem to be still very far from it.
Television
"Koh-Lanta": Why is this season generating so much hatred online?
Media
Coronavirus: Barber, Praud, Pernaut ... Has the art of saying everything and anything on TV been accentuated by the crisis?
- Television
- TF1
- M6
- Confinement
- Top chef
- Koh Lanta
- The Voice