Just past World Reading Day, a 5-episode documentary "But, there are books" was screened again four months after its first broadcast. In a very gentle way, it focuses the lens on editors, translators, second-hand bookstore owners and other book lovers who are hidden behind the book, and uses delicate brushstrokes to describe the hundred scenes of their daily life; it does not let down the book bag, from time to time. The fresh and dynamic hand-painted illustrations and Hu Ge's magnetic narration are exposed to make people calm down and gain strength and comfort; it launched Bilibili (hereinafter referred to as Station B) at the end of last year. The total number of broadcasts at Station B is 6.529 million times. With a score of 9.2, it is popular among young people.

  If "but, there are books" let us see a group of people, silently guarding literature, resisting the impetuosity of the times, in the vast sea of ​​books, killing a blood road, fighting for a piece of land; then from "I am repairing in the Forbidden City "Relics" to "A String of Life" to the upcoming "Our National Park" and "Little Boy", etc., the B station that "tells a good Chinese story in a young language" in recent years in iQiyi, Tencent video and Youku Under the impact of the folder, he also killed a bloody road and gradually became a gathering place for explosive documentaries.

 Net sense, not necessarily catered

  As an online student documentary, "However, there are books" is very gratifying and exciting is the follow-up effect of the documentary-some unpopular books mentioned in the film, was put into the shopping cart by young audiences. On the third day of the first episode of the documentary, the writer Yuan Zhesheng's novel "Lonely Game" sold more than 700 copies in the official Taobao shop of the publishing house, and 8,000 copies were temporarily printed; the Chinese bookstore was also out of stock at the same time. In the "Diary of Zheng Tianting Southwest United University", more than a thousand copies of this work were sold during the update of the documentary.

  Compared with the influence of internet celebrity anchors and idol stars, the sales volume of thousands of books is not surprising. However, the popularity of popular literature and history books among the young generation who are keen on the barrage is enough to prove the documentary ’s Cultural penetration potential. In the opinion of industry insiders, "But there are still books" is another documentary masterpiece that opened the market situation with youth aesthetics after "I am repairing cultural relics in the Forbidden City", and behind it transmits a market signal: the so-called young audience has a lot of praise The "net feeling" is by no means a low-profile catering, but an innovative expression based on cultural depth and emotional temperature.

  Culture can also be young

  In fact, this is far from the documentary's first breakout on the platform where teenagers gather. Since co-producing the explosive documentary "Life in a String" with Banner Media, Station B has focused its efforts on the field of new media documentaries and has gradually become one of the largest documentary producers in China. As of now, the number of documentary users on Station B has exceeded 65 million, and the younger audience of documentaries is growing at a rate visible to the naked eye.

  Why? Because the documentary at station B not only has a literary heart, but also the fireworks of life, they tell a familiar daily life, and dissect the human feelings and culture lightly. Let's look at the 2020 documentary schedule of Station B. "Little Boy" will track and shoot the talented children who are "obsessed" in different fields of nature, technology, art, sports, etc., and record their unique growth stories. What kind of imagination and creativity will burst out when a child is obsessed with one thing? What is the taste of college? It's the canteen taste that usually picks and chooses, and misses one month and misses; it's a lazy nest in a dormitory, a takeout lunch with variety shows, it is a dark dish that is disgusting when staying at school, and it is very missed after leaving. "University Gourmet Illustrated Book" is believed to be full of stories of food and youth; I have seen so many foreign natural scenery documentaries, what about our own? "Our National Park" is a network of rich and magnificent landforms, rare and magical elves, diverse animal and plant resources, exciting life course ... Daily themes, humanistic perspectives, and novel forms. Station B has explored for several years. The younger way of expression tells the story of China and becomes more and more proficient. Chief reporter Sun Jiayin