First quarter TV series: using warmth to relieve anxiety
In the first quarter of 2020, the dramas of realism in the TV drama market continued to "sing the leading role", and appeared in "decisive court", "home", "green water and green hills with a smiling face", "sweet sugar stewed pear" and other fine plays. According to the "China Audiovisual Big Data" (CVB) statistics released by the State Administration of Radio, Film and Television, the average daily viewing duration of national cable TV and IPTV users in the first quarter of 2020 increased by 22.7% compared with the fourth quarter of 2019, and the average daily viewing duration of households Increase for half an hour. During this period, the ratings of 15 prime time TV series exceeded 1%.
During the epidemic prevention and control period, the TV turn-on rate and audience ratings have increased significantly, especially the reality TV dramas, which reflect real life, but also give people warmth and warmth, relieve the people's anxiety under the epidemic, and satisfy the audience at home to fight against the epidemic During the entertainment needs.
Reflect hot topics in society
During this special period of epidemic prevention and control, David regarded the real theme as the main feature in the TV series. A large number of high-quality reality TV dramas that reflect social hotspots and focus on real life are just in time. Numerous excellent TV dramas focusing on social hot topics such as workplace, dreams, and love have appeared on the screen.
"Home" focuses on people's hot topics of housing transactions, and has shaped many vivid characters, reflecting the different attitudes of different family lives. The play is based on reality, reflecting the social focus of family, workplace, ethics, parenting, marriage, etc., and also conveys positive energy such as love and hope to the audience, winning the hearts of the audience. "Big Sugar Stewed Sydney" revolves around the protagonist's story of chasing dreams on ice sports and gaining true love, showing the spirit of hard work of contemporary young people. Wu Dajing, a Chinese male short track skater, said in the evaluation of the play, "There are dreams, positive energy, hard work, and struggle. This is the value that young friends should establish today, and it is also a spirit worth passing on. . "I am waiting for you in Beijing" focuses on the current overseas entrepreneurial community, telling the story of lawyers Xu Tian, designer Sheng Xia and other overseas wanderers who have bravely pursued dreams and traveled from home to homeland, showing their love for life and their love for life. The persistence of dreams also pointed out the way forward for those young people who encountered setbacks on the entrepreneurial road. "The Next Stop is Happiness," starting from the heart of older women, on the basis of presenting the independent lifestyle of contemporary women and a new concept of love, it fully presents the current status of life of current youth.
A large number of high-quality reality TV drama works that observe reality, and draw out a series of animated cartoons reflecting the state of society on the screen, not only meet the spiritual and cultural needs of people at home for epidemic prevention, but also convey the temperature of love and the power of hope to the audience.
Focus on industry stories
In recent years, as reality TV dramas have gradually become the mainstream of creation, industry-focused industry dramas have also continued to extend the creative perspective to areas that have rarely been involved in previous industry dramas, such as public relations and real estate agencies, making industry dramas one of the hot spots of reality theme TV dramas. . In the first quarter, domestic dramas such as "Decision Tribunal", "Perfect Relationship" and "Settling Home" were broadcast one after another, making "Workplace Situation" the protagonist of the recent screen.
"Anjia" tells the story of the real estate intermediary industry. It sorts out the living conditions of Chinese people who are happy for the house and the worry for the house from a new perspective. It writes the struggle and persistence of the real estate agents. In all aspects of society, the plot may not be perfect, but it is also practising the creative concept of "it is a realistic subject and realism". "The public's perception of authenticity is different, and there will be differences in understanding and cognition." As the producer of "Anjia", Sun Hao, vice president of Yaoke Media, said, "From a creative perspective, the screenwriter interviewed Liu Liu. Many practitioners, people and stories have a realistic basis. What we can do is to pass the truth of the creation to the audience. "
"Decision Tribunal" focuses on the group of prosecutors. The play is centered on the court trial. It narrates the story of the group of prosecutors pulling off cocoons and restoring the truth in the case. It shows the spiritual outlook of the profession of prosecutors and their practitioners. Humanistic care is shown in the concept of justice. "Perfect Relationship" focuses the lens on the public relations industry and tells the protagonist to actively deal with and deal with the difficulties and challenges encountered in the PR battle.
In Sun Hao's view, "Industry dramas are not industry propaganda dramas. A good industry drama needs to convey the emotions that resonate, to capture the relationship between people in the industry and the points that can resonate with the public's emotions. ". Therefore, the industry drama must not only be based on real life and have the reality of the industry drama, but also in the shaping of the group image of the workplace, uphold the humanistic care, highlight the human temperature, and portray the unknown hardships in the industry, so that the audience can enhance the Understand and touch the soul of the audience.
Present precise poverty alleviation and tell wonderful stories of poverty alleviation
A few days ago, the State Administration of Radio, Film and Television convened an online video conference to schedule the deployment and broadcast of TV dramas on the theme of poverty alleviation. Comprehensive channels should increase the purchase and distribution of TV dramas on the theme of poverty alleviation; at the same time, it also announced a list of 22 key TV dramas on the theme of poverty alleviation, such as "Everyone Can't Miss It" and "Green Water and Green Mountains with a Smile".
With the deepening of economic and social development, the status and role of ecological civilization construction have become increasingly prominent. Under the background of implementing the rural revitalization strategy, returning college students to start businesses has gradually become a trend. In the CCTV set of "One Can't Miss All", which is based on the poverty alleviation work practice in the west, it mainly tells that after the Yanzhi village in a poor village in the west was merged into the richest Danxia village in the county, the villagers of the two villages gradually abandoned the past Suspicious, embarked on a common prosperity story. Among them, three young village cadres, Liu Dongqiao, Lilac and Fu Peng, are all peers who graduated from college and returned to the countryside to achieve their ideals in life. They represent the second generation of Danxia Village. They use the perspective and method of young people as Danxia. Village development has brought new ideas. The "Green Water and Green Mountain with Smile" broadcast on Hunan Satellite TV is based on the construction of a new socialist countryside. It is adapted from the real deeds and tells the outstanding urban youths such as Xu Han and Du Xiaoyu. Inspirational story of starting a business in a township and building a beautiful village. Through the perspective of young people, inspiring entrepreneurial experience combined with delicate emotional lines, closely following the two themes of "ecological civilization" and "village revitalization", through the elements of "back to home business" "college student village official" and other elements, recorded a beautiful rural The development process of the ecological economy vividly shows the urban youth's feelings of drinking water and devoting themselves to the construction of their hometowns. At the same time, it also shows the new pattern and style of the "beautiful village" construction in the development of the ecological economy.
Next, there will be a number of key TV dramas from the State Administration of Radio and Television to fight poverty, and continue to tell the wonderful stories on the road to poverty.
(Reporter Niu Mengdi correspondent You Huan)