Films and TV variety shows such as "The Sides Are Not Begonia Red", "See You on the Stage"

  How far is the traditional opera culture from the young audience?

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  Can the combination of opera, TV series and variety show really ignite the love of young people for traditional art? In the face of the Net Generation, how much still has traditional opera to go?

  This week, the legendary emotional drama of the Republic of China that is popular on iQiyi, "The Sideburns Are Not Begonia" (hereinafter referred to as "sideburns") ushered in a grand finale. This online drama with Peking Opera as the background has aroused the attention and love of the young audience for the opera. Another online variety show "See you on stage" is also being broadcast simultaneously, and Wang Peiyu, a famous Beijing opera star, promotes Peking opera culture in the form of a talk show.

  TV drama traffic helps popularize drama

  "The temple is not Begonia" tells the story of Peiping in the 1930s, the genius Peking Opera merchant Xirui and the patriotic businessman Cheng Fengtai became so cherished by the drama that they were together and revitalized the national essence of Peking Opera and saved the country by themselves. Peking opera is the background and spiritual core of the whole drama.

  The opera instructor of the drama introduced that there are between 40 and 50 repertoires of Peking Opera and Kunqu Opera involved in the whole drama. Only the protagonist Shang Xirui needs to perform different fragments of 20 to 30 repertoires, involving different singing styles and performances. In addition, more than 200 sets of costumes were prepared for the play, and the Huguang Hall and Jingguang Hall were reproduced 1: 1. From the scene of the opera to the shape of the opera, there were professional teachers to check the whole process. In order to familiarize the audience with the knowledge of opera arts about opera art, the producers also produced "Encyclopaedia" encyclopedia through subtitles and other means. When the characters in the drama speak jargon or sing fragments, the subtitles will be explained concisely, Viewers can also click "View Details" to learn more about relevant knowledge.

  With the advancement of the plot, the Douban score of the drama is also rising, and some netizens commented that "a drama with such a large space is very rare." "This drama really interprets the culture very well. Protecting opera culture is not only a matter of TV series and Cheng Fengtai, but also something we should take up now." "After watching the drama, I like 95 Go to the opera channel. "Of course, some people questioned the actor's singing is not professional enough, worrying that it will cause the audience to misunderstand the traditional opera culture.

  Faced with doubts, the screenwriter Yu Zheng said, "Beijing opera has a high threshold, and it is difficult to popularize it. It is always necessary to do it. Perhaps it will reap some surprises and perhaps let some people pay attention to Beijing opera. That's enough. We look forward to our traditional culture blooming in the dust. "

  In recent years, opera has also been seen in popular TV dramas, including Suzhou Pingtan in the TV series "It's All Good", and the Beijing opera dress of actor Yi Xianqianxi in "Fellow Blood". In "New World", which was launched at the same time as "Tanbian", the elements of the opera also added a lot of momentum to the characters' appearance.

  Xie Boliang, director of the China Cultural Review Base of the China Traditional Opera Academy, said that whether drama is the main line or mixed with opera elements in film and television plays is of great help in popularizing opera culture. "Television and TV dramas have a strong sense of substitution, and it is easy to lower the threshold for understanding opera. In addition, exquisite opera elements also help to improve the texture and novelty of movie and TV dramas. The interpretation of stars will play an endorsement effect on traditional opera. "

  The Dimensional Exploration of Drama and Variety

  "I told all young friends that there are only two kinds of people in this world, one is someone who likes Peking Opera, and the other is someone who doesn't know that he likes Peking Opera." On March 27th, the fourth generation of Peking Opera School The Peking Opera talk show "See you on stage" from Peiyu Wang Peiyu was broadcast on the Internet platform. "See you on stage" revolves around the popular TV side "Tanbian", through Wang Peiyu's entertaining explanations, leading the audience to understand the allusions of Peking Opera, knowledge of Peking Opera and the past of Liyuan.

  Unlike Peking Opera performances, Wang Peiyu often introduces topics in the program using the Internet language that young people are familiar with at the moment, water brand and lying win, angled child and lying win, drummer and freestyle ... These knowledge of Beijing opera and the broken dimension of the Internet The combination reflects the “Peking Opera is actually very fun” aspect. At the end of each episode, Wang Peiyu will also bring a full-dressed singing to the audience to deepen the audience's understanding of Peking Opera.

  Two different cultures of talk show and Peking opera collide on the stage and produce a wonderful chemical reaction. After the program was launched, it gained a lot of love from young viewers. After the first program was launched, it ranked first in the "variety soaring list", "talk show list" and "quyi list" in the iQiyi station. The peak value of the station's popularity reached 3600.

  Before "See you on stage", the opera has collided with different types of variety forms many times. "Dingle throat choking" and "Inherit China" are the dramas that are grafted into reality shows. The stars show the unique charm of opera culture during singing, reading, making, and playing. Programs such as "Applause in China" and "Chinese Traditional Opera Conference" show the richness of traditional opera in the form of competition.

  Of course, in the process of the opera docking with the variety show, it was also criticized for "over-entertainment" and "over-entertainment", and was accused by netizens of "spoiling the national essence". Dong Yi, producer and host of "Dingle Thousand Choke" said with deep feelings: "The hardest thing is to ensure the core of traditional culture, but also to achieve a perfect combination of nature, entertainment and other variety features, not for entertainment. . "

  "Peking Opera looks very far away from modern people, and it seems to be far away from the entertainment of the main variety show. But from the 200-year history of Peking Opera, it originally came from the life of the public. People love to watch drama and love it. It is precisely the drama, tone, and story that can entertain people, and 'entertainment' is not a compromise, it is just a return. "Wang Peiyu said that the spread and popularization of contemporary drama culture must break down the barriers of the dimension, and use what the young people love and accept today. Ways to spread Peking Opera culture.

  The Way to Cultivate Netizens

  "Deyun Girl" refers to a group of girls who like to listen to the crosstalk of Deyun Society. Before becoming a "Deyun Girl", junior girl Wang Cheng never thought he would like the traditional opera art of comic dialogue. Now, she will save money to buy tickets for the show of Deyun, and bring a glow stick to call her favorite actors. "I used to think that it was grandpas and grandpas who listened to opera singing. But after listening to the Taiping Lyrics and critics of Deyunshe crosstalk actors, and listening to their integration of the current life into crosstalk, they discovered the treasures in traditional culture . "

  Statistics show that the demographics of Deyun's audience between the ages of 18 and 34 rose from 51% in 2018 to 64% in 2019; the number of female members in 2019 increased by 240% from 2018, and the ratio of men to women increased from 6 in 2018: 4 becomes today's 5: 5.

  "Traditional art is not so easy to train young fans." Xie Boliang said that whether it is a film and television drama, a variety show or the Deyun Society phenomenon, for the current popularization of drama, it can only play an enlightening role. There are still many.

  In Xie Boliang's view, for the promotion of the art of opera, the popular science education of the school is indispensable. "TV series or variety shows can only let young audiences understand the fur of opera arts, and also need systematic education to let young audiences get close to opera arts on stage."

  On the other hand, Xie Boliang also called on the Academy to pay more attention to publicity and promotion while using creations, and use the new media methods that young people like to approach the young people. "

  Through short videos or live broadcasts, a segment and a face-lift in the opera can gain the attention of netizens. In addition, traditional operas are equipped with online games, anime and other forms, and have also achieved good results. In the current drama publicity and education, we must find a way out and do accurate communication for young audiences. At the same time, we must also be alert to fragmentation, superficiality, and excessive commercialization.

  Cao Yue