Confined to their homes, the French spend themselves by proxy, and as a family, by supporting adventure games on television, which, like Koh Lanta, display remarkable audience scores.
Released on Friday, the TF1 game has its best season since 2014 this year, with an average of nearly 6.5 million viewers since its launch on February 21. Since the start of confinement, the show, which is celebrating its 20th anniversary this year, has regularly crossed the 7 million viewer mark (including replay).
The rebound among the youngest viewers is particularly remarkable, notes Aliette de Villeneuve, content manager at NPA Conseil. The average audience share of the program reaches 45% among 15/34 year olds (best average since 2009) and 54% among 4/14 year olds.
"It's the only sport available on television"
"We find ourselves confined as a family, we want to watch programs that can interest all ages," said Aliette de Villeneuve, confirming that Koh Lanta is a "safe haven". For presenter Denis Brognart, “this is one of the best three seasons in the history ofKoh Lanta with many adventures ”. "It is a program that allows you to travel in these times of confinement and in the absence of sports competitions, it is the only sport available on television," he told AFP.
Indeed, deprived of football, the site So Foot comments live every Friday the episodes of the game of TF1. "The sporting and physical side means that people can identify with the participants," agrees Virginie Spies, a university specialist in television. "It is a program that visually makes you dream with the sea, the sand, the sun ...", she continues.
Records for Beijing Express
Another adventure game that broke records, Beijing Express on M6 attracted 3.4 million viewers (13.7% of the audience) during its final on April 7, the best score for a final since 2012. And when an episode had been deprogrammed to pay tribute to Albert Uderzo, many Internet users complained about it on social networks.
“The channels remake audience scores from another era. (…) The reactions on social networks are then the equivalent of the letters we received twenty years ago: people, when they don't have their programs, complain, ”noted presenter Stéphane Rotenberg, in early April in our columns.
To surf this thirst for adventure, the host Denis Brognart will launch on Tuesday his first podcast of a series dedicated to adventurers, with the first guest the pilot Bertrand Piccard.
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