400,000 people "abandon Li Jiaqi" to listen to his cultural relics

  A mobile phone, a few copybooks, and Bai Xuesong, an instructor in Xi'an Beilin Museum, acted as anchors in his living room.

  "" Kai Cheng Shi Jing "is the Tang Dynasty's" five-year college entrance examination and three-year simulation "." "What is the relationship between Tang Xuanzong Li Longji and the normal distribution?" In the live broadcast room that should bring goods and powder, Bai Xuesong Stele and calligraphy are talked about in a hurry.

  "Treasure Boy", "Bringing Goods King" and "Dingliu Brother" ... After a live broadcast, netizens wished to put all the names of "net red" on Bai Xuesong's head.

"Top Flow" in the "Unpopular" Museum

  A live broadcast of more than two hours at a time made Bai Xuesong the "top stream" among museum interpreters overnight.

  On the evening of February 23, many cultural and cultural institutions such as the National Museum of China and the Dunhuang Research Institute launched the "Cloud Spring Tour" on Taobao live broadcast. Live broadcast, professional explanation, netizens can see cultural relics, enjoy the spring scene, move their fingers, you can buy the museum's cultural and creative products.

  In this competition on the same stage, the Xi’an Beilin Museum, which was first involved in live broadcasting, was not well-known, and the interpreter Bai Xuesong also seemed a little “random”. Unlike other museum lecturers who lived in front of the cultural relics in the exhibition hall, Bai Xuesong sat at his table without assistants or professional camera lights, and he finished his first online show by himself.

  "Actually, many of the artifacts in our museum are not suitable for webcasting. The light is dark, the outer glass cover of the stele is reflective, and many of the stele text are too small, and the camera is not easy to focus on. This is why I chose to live broadcast at home to display photos and extension Mainly. "Bai Xuesong said.

  Unexpectedly, the effect was unexpectedly good. Before the start of the first live broadcast, the official account number of the Xi’an Beilin Museum on Taobao live broadcast was only a few hundred people, and after the broadcast began, the fans increased by more than 10,000. A live broadcast attracted 400,000 netizens to watch, and the number of praises exceeded 5 million. Some netizens left a message in the barrage: "I gave up Li Jiaqi to stay here for one night." Other netizens said: "He is using national treasures to talk stand-ups."

Wenbo who does not like to sell goods

  Bai Xuesong is not the most well-rounded one when he usually gives a live explanation in the museum. He can not only hunt for criticism, but also make a fuss. In the live room, Bai Cedar is still "alternative".

  The precious relic with Da Xia's age engraved-Da Xia Shima, in Bai Xuesong's mouth, became "our stele forest, which is used to guard the toilet with such precious relics." Liu Gongquan, handed down from "Mysterious Tower Stele" I am afraid that someone from a big family will die, so I have to find him to write an epitaph. "

  In the interaction with netizens, Bai Xuesong made the cold and heavy stone inscriptions become a series of "stalks" thrown out, and the webcast became an easy and lively knowledge and knowledge talk show.

  After working in Xi'an Beilin Museum for 8 years, Bai Xuesong knew that the unexpected popularity of live broadcasts benefited from the "unpopular" museum of Beilin. Founded in the second year of Song Zezong Yuanyou (1087 AD), Xi'an Stele Forest has experienced generation expansion, and has collected more than 4,000 inscriptions and epitaphs from the Han Dynasty to the present. The number is the largest in the country, and the collection era series is complete, with a time span of more than 2000 years.

  Today ’s Xi’an Beilin Museum is an art museum focusing on collecting, researching and displaying historical steles, epitaphs and carved statues. It houses a large number of precious treasures such as the Tang Jingyun Bell, Shitai Xiaojing Monument, Daxia Stone Horse and Zhaoling Six Horse Cultural relics.

  "If you don't love calligraphy and stone carving art, Beilin is likely to be the 'most boring' attraction in tourists' hearts." In the webcast, Bai Xuesong seems to have forgotten his "function" of carrying goods, but used "stalk" as a Interest points, constantly throwing out small stories and short stories, soon "sticking" a large number of fans. "Selling goods is not the main purpose of the live broadcast, the most in the museum is the cultural relics, the live broadcast is actually to make the cultural relics" speak "." He said.

  From the introduction of famous stone inscriptions to top-quality topography, Bai Xuesong used his own strength to rapidly increase the number of fans in the official Taobao store of the Xi’an Beilin Museum to nearly 40,000, and the number of live broadcasts was increased one after another. "Yuanyang Zhi" and "Sheng Qiong" "Calligraphy rubbings such as" Lanting Preface "immediately became popular products.

Let cultural relics become "people"

  In fact, Bai Xuesong's "fire" is not accidental. In the schooling period, he was a little "not doing business right". In elementary and middle school, he was keen on reading miscellaneous and idle books. He studied bioengineering in college, but repeatedly won championships in basketball and speech competitions.

  Without Weibo or friends circle, before the first live broadcast, "post-85" Bai Xuesong kept the distance from the Internet. "Maintain a large amount of reading, use your own thinking and understanding to connect different knowledge points and disciplines, which is not only my source of nutrition, but also provides a bridge for the transfer of knowledge."

  Bai Xuesong believes that there are more and more people who like cultural relics and historical and cultural knowledge, but museums like Stele Forest are showing obscure cultural relics such as steles and stone carvings, "Each cultural relic is like a 'People', they have pasts, stories, and even secrets that are unwilling to show people. I will tell the stories of these 'people' in the live broadcast. I hope this way will attract more and more netizens to fall in love with museums Visit the museum. "

  After the first live broadcast, the enthusiasm of netizens made him happy and "shocked". As the gold medal instructor of Xi'an Beilin Museum, Bai Xuesong has completed 18 batches of explanations in one day at most.

  "In Beilin, I can give live explanations for up to 5,000 visitors a year, and the number of netizens who participate in a live broadcast can reach hundreds of thousands of people. If 1% of these netizens are willing to take a look at the site, this is me The greatest sense of accomplishment. "

  Nowadays, the live broadcast of Bai Xuesong's national treasure "talk show" is normalized once a week. He said: "The cultural industry needs real gold and silver support. With the help of cultural and creative products and webcasts, the cultural relics will become" tide "," moe "and" fire ". Only then will more people feel the weight of traditional culture charm."

  Our reporter Yang Yimiao