[Commentary] After the outbreak of the New Coronary Pneumonia, Chinese medicines in Dangchang County, Longnan City, Gansu Province faced unsalable sales due to logistics and other obstacles. Later, in the prescriptions for the prevention and treatment of the new coronary pneumonia "Gansu prescription", there were Chinese herbal medicines such as Codonopsis pilosula and Astragalus, which prompted the recent increase in market demand for Chinese herbal medicines. Pang Xiaping, head of Gansu Xinlong Qiangyuan E-Commerce Co., Ltd., also benefited from this. He shipped goods in the daytime with dust, and at night he sat in the store drinking Chinese herbal tea and introduced health knowledge to fans via webcast.
[Commentary] A few days ago, he told reporters in his live broadcast room that he used to dig medicinal herbs in the field facing the loess back to the sky. , I didn't even think of myself as a medicine farmer, and turned into an anchor.
[Same period] Pang Xiaping, head of Gansu Xinlong Qiangyuan E-commerce Co., Ltd.
Previously, they were traditional channels. Taobao and Pinduoduo were sold on it. Many people did n’t know how we (medicinal herbs) grew out. After that, we thought about taking our entire medicinal herbs growth cycle to the fields and shooting them through live broadcast. Come out, let more people know our local Chinese medicinal materials, this green and pollution-free product.
【Explanation】 During the epidemic prevention and control period, many local drug farmers and drug dealers transformed to sell Chinese herbal medicines and beverages through online platforms. Pang Xiaping every day from 8 to 10 pm, will regularly communicate with fans through "Health Night" and recommend local green Chinese herbal medicines and drinks. He admitted that everyone was idle at home during the epidemic, so there are many people watching the live broadcast. Now it seems that the live broadcast brings goods better than traditional e-commerce.
[Same period] Pang Xiaping, head of Gansu Xinlong Qiangyuan E-commerce Co., Ltd.
The astragalus, angelica and dangshen families in our family are all planting. Last year, the price of the astragalus collection (acquisition) of our family was particularly low. I didn't let my dad sell it, so I took it down here (sold). Last year, we did less live broadcasting, that is to say, sometimes do it, sometimes we do n’t do it, mainly to be a traditional e-commerce, we stayed at home through the epidemic situation, so we said that we have done more on live broadcasting.
[Explanation] It is understood that Dangchang has been known as the "Millennium Medicine Town" since ancient times, with more than 690 Chinese herbal medicine resources in the country. During the epidemic prevention and control period, Dangchang E-Commerce Center organized an 11-day online training for the heads of local e-commerce enterprises, allowing the majority of e-commerce practitioners to improve their e-commerce skills while doing homework. Ready to resume production.
[Commentary] At the same time, the Dangchang e-commerce center also formulated an assistance plan to coordinate the efforts of all parties to find a way for the slow-moving party to participate in seedlings. Innovative forms, namely, pick and sell, let high-quality fresh Codonopsis seedlings reach consumers as soon as possible.
Reporter Li Yalong, Wei Jianjun, Gansu Longnan reported
Editor in charge: [Ji Xiang]