China News Service Client Beijing, April 8 (Yuan Xiuyue) affected by the epidemic, the performance industry has been shut down in recent months, and offline performances temporarily bid farewell to the audience. However, this suspension did not last long. Whether it is a theater, an orchestra, a comedy group, or a record company, they have recently tried to move their performances online, with more and more online dramas, online comedy shows, and online concerts. Is it a helpless move or a new opportunity for the performance industry to hold the Internet?

"The Pride of Heaven" Online Script Reading

Online drama presents many possibilities

On April 5th, Beijing Renyi launched an online platform for reading live scripts. Director Tang Ye and young actors Liu Zhiyang, Wang Yang, Luo Xi, Fu Yao, Cheng Lisha, Lan Yingying, Zhu Xiaopeng, Zhou Shuai, Chen Hongxu, Lu Lu and Li Yue appeared in the live room where the script of "The Son of Pride" was read aloud.

This is also the first time that Beijing Renyi has performed online since the launch of the script reading activity. Tang Ye, who has been the director of "The Pride of Heaven" since 2013, read the script for this time. She said: "We did n’t relax because we could n’t perform in the theater this time. All our states are for the stage. Prepare. "In addition to" Pride of Heaven ", this week's Beijing Arts also has two works," Beauty Picture "and" God's Beloved "in the live broadcast room to meet the audience.

Video screenshot

For actors and audiences, online performance is undoubtedly a new attempt and challenge. Tang Ye said that this is actually more difficult than in the rehearsal hall, because the actors only use language to shape the character, without the help of any action, the rhythm, voice tone, psychological emotions and even the sense of spatial distance are all spoken out by lines. of.

On April 5, the Guangzhou Grand Theater also launched the first online drama "Waiting for Godot". The actors did not perform in the theater, but performed online video connections in various places.

The performance was divided into two scenes. The first scene attracted more than 180,000 viewers to watch online at the same time. The producer and deputy general manager of the Guangzhou Grand Theater Liang Lizhen once said that this is equivalent to a full-scale theater tour that can only be achieved for a full year. Audience. After watching the show, some viewers thought that this performance explored the many possibilities of online dramas, and some said that they were not able to adapt and would play.

In contrast, the entry of Chinese commentator theaters on new media platforms is more popular. In addition to posting short videos on Douyin, the theater also broadcasts live three times a week. During the live broadcast, the actors commenting on the theater explained the knowledge of the opera, performing the chorus of the critics, and also carried out multiple Lianmai pk. At present, the number of fans of the China Review Theatre on Douyin has exceeded 180,000.

Video screenshot

Online performances are popular

Deyun, happy twist, laugh fruit culture, hip-hop baggage shop, audiences who like to watch comedy should be familiar with these four names. Their offline performances are hot, and some are even "difficult to get a ticket." Under the epidemic, Watermelon Video and Today ’s Toutiao teamed up with four comedy groups to launch a new column, "Theatrical Theatre", to invite viewers to watch the performance for free in the form of a live broadcast.

Xiaoguo Culture launched "Comedy Weekend Online", and more than 30 talk show actors such as Li Shan, Wang Jianguo, Cheng Lu, and Rock participated in the online opening of Mai. Happy Twist has produced Fanwai comedy "The Thief Wants Your Prequel", and Shen Teng, Alan and Chang Yuan "Iron Triangle" will cooperate again. Deyun Society and Hip-Hop Bag Shop are also on line for free performance. Guo Degang brought comic dialogue actors Hou Zhen, Zhang Jiunan, Qin Xiaoxian and other people to say comic dialogue.

Hi Theater Screenshot

The four major comedy groups jointly carried out online performances, and for a time also produced a larger aggregation effect. Not only meet the needs of the audience, but also let the actors release their energy. However, the update frequency of the program is not high, and the program is mainly recorded in advance, which is different from the real-time live interaction mode. In addition, the "Live Theater" live broadcast of Zanthoxylum also launched a "Talking and Singing-Crosstalk Special", which shows traditional non-legacy art, and the platform has also launched a "Love Bean Concert".

Online concerts and concerts are more common, such as the recent UNINE first anniversary online concert, Chen Linong mini online concert, "I have you with you online music festival" and so on.

IQiyi screenshot

Free or free?

The increase in online performances also brings a new problem, is it free or free? Currently, most online performances are free. Some are public welfare activities, such as the reading of scripts by Beijing Arts and Arts and some charitable activities; some use "free viewing" as a promotional point to attract audiences; some focus on expanding the audience group, and the charges are second.

The paid online performances are mostly commercialized and mature projects, such as the "UNINE 1st Anniversary Online Concert" launched by iQiyi. You need to pay to watch the full episode, and VIPs are also required for the members' side shots.

For dramas, operas, concerts, small concerts, etc., paid viewing has not yet formed a trend. On the one hand, some online performances are not yet mature, on the other hand, the attempt to pay also takes time, especially in training the audience.

Data map: China News Service reporter Liao Panshe

However, in recent years, the awareness of paying by domestic audiences is also increasing. Recently, some musicians initiated a vote on Weibo: "Can you accept the high-quality live broadcast fees for band performances during the epidemic?" More than 2,000 people chose "acceptable, reasonable"; more than 300 people said no Look; there are more than 500 people who said they would not watch the live broadcast.

Although there are more and more online performances, some netizens believe that it cannot be a substitute for live performances. However, for performers who cannot resume work normally, this is a substitute. When the epidemic passes, the performance industry and the Internet will work together, or it will spawn more changes. (Finish)