From pizza to okonomiyaki Takeaway Desperate Survival Strategy April 8 13:50

It is an Italian restaurant that has set okonomiyaki, which is not a standard pizza, to be served to everyone, as the main takeaway. A citizen who launched a site that introduces take-out menus of restaurants in the city, saying, "I want you to be sure that the familiar store will not be crushed." The people behind the so-called strictly banned restaurants and pushers that are strictly banned are thinking of a desperate survival strategy.

Okonomiyaki sold out every day

The Italian restaurant in Shinjuku-ku, Tokyo has stopped eating and drinking in the restaurant, and started specializing in takeout from 3rd of this month.

The restaurant originally took out pizza for regular customers, but dared to put non-specialized Kansai-style okonomiyaki on the main menu.

When I posted it on Twitter, I heard that "Okinawa-yaki of Italian restaurant" was ok and sold out every day.

Okonomiyaki “Complete food”

But this is not a goal but a desperate survival strategy.

According to Mizui Fukuda, who is helping this store run by his parents, the store's operating profit in March was less than half that of the previous month, and "it would be crushed if nothing else was done." He thought of a strategy.

That was the switch from pizza to okonomiyaki.

“In Kansai, okonomiyaki is called“ complete food. ”You can fill your stomach with lots of vegetables and meat. I thought it would be better. "

I want to save my favorite store

On the other hand, there is also a movement to support the takeout of restaurants.

In Himeji City, Hyogo Prefecture, volunteers launched “HIMEJITAKEOUT”, a site that summarizes the takeout menu of restaurants in the city on April 2. The site currently has about 30 take-out menus, maps, and phone numbers. Many are first-time takeout shops.

If the ramen shops in the city were unable to use the ingredients they had prepared, they started selling fried lunches and curry rice for takeout in addition to dumplings and other menu items.

One of the volunteers who launched the site, the owner of a web design company, said Minoru Naganuma, "Eating and drinking restaurants are not able to encourage customers to come to the store, and they are enduring. I want to prevent my favorite stores from being exhausted and closed. "